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Essay about The Focus on Fitness in Our Society

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The Focus on Fitness in Our Society

Fitness is suddenly a new buzzword.Everybody is talking about keeping themselves fit .It has caught the fancy of the people of all ages ,shapes and sizes .Our neighbourhoods have seen a mushrooming of gymnasiums and spas. Earlier they were seen only in five star hotels but now can be seen at every street end or a part of every society .It has become customary for every society to have a ‘gym’ also .This phenomenon can be partly attributed to the sedentary lifestyle and the junk food we keep gorging on . The other motivating factors also include size zero of Kareena or a six pack abs of Sharukh Khan .Apart from this , it is important to remain fit and to shed all those extra kilos. The main motive is …show more content…

Fitness can be classified as a service .It also bears all the characteristics of services ' intangibility, inseparability, variability and perishability.Fitness is intangible and cannot be seen tasted or heard. Even the results cannot be known before hand .It is inseparable and also depends on the provider ' client interaction. It is of course variable and also perishable .It cannot be stored .Time once allotted in a gymnasium can not be realloted.

Can fitness have a PLC-
Like all other product and services that have a Product Life Cycle, fitness also has one. PLC is a bell-shaped curve, which portrays the distinct stages through which a product passes each posing different challenges, opportunities and problems to the seller. This curve is divided into four stages ' Introduction, growth , maturity and decline.

1) Introduction ' A period of slow sales growth as the product is introduced in the market. Profits are non ' existent because of the heavy expenses of product introduction. 2) Growth- A period of rapid market acceptance and substantial profit improvement. 3) Maturity- A slow down in sales growth because the product has achieved acceptance by most potential buyers. 4) Decline- Sales show a downward drift and profits erode.

Fitness has crossed the introduction stage. It was in this stage in the last decade when the companies like VLCC

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