The Font Bureau, Inc

Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, a Linotype subsidiary. The studio manager was Wolfgang Schimpf, and his assistant was Reinhard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consultant and designed the

They created type faces that we use now that well known. One is my favorite which is for one of my favorites which is Hoefler Text, Archer, Requiem, and the very well known Gotham. There type has been found in very famous advertisements such as the Obama campaign which used Gotham, the Apple Macintosh, and museums such as the Whitney and Guggenheim. This is a very important type foundry due to the these are one of the types that been around for

Franklin Gothic is a font style that is unique in its design and has set the standard as the look for many print-based businesses. Franklin Gothic’s creator was a man by the name of Morris Fuller Benton, who also designed or redesigned over 200 typefaces in his lifetime, but of course one of his most popular being franklin Gothic. Franklin Gothic has been used in numerous logos such as Showtime and New York University and also in the titles of magazine articles such as Time Magazine and subtitles such as Star Wars. The simplicity and the boldness of Franklin Gothic makes this font a classic that has been prominent from the time is was created to now times.

I started to research more into Seb Lester, and then I found someone called Thomas Quinn. Thomas Quinn is an Anamorphic Typographer. The design I took an interest in, is the one that says “FACE REALITY AS IT IS”. This design

Franklin Gothic is an extra-bold sans-serif type that was designed by Morris Fuller Benton. The typeface has been used in many advertisements, headlines in newspaper, logos, and other media throughout the years. Franklin Gothic became one of the top typefaces that maintain to be used for various media and around the world. Times New Roman has been popular throughout the years. The typeface is one of the best typefaces in the word and has been used for typographic layout, movie titles, and other media. Also, the typeface has a good readability for people to read in books and newspapers. Times New Roman is a remarkable typeface that became one of the successful typefaces that has been used widely in typefaces

I researched a few type foundries. I was not aware until now that they were even called this or existed. I found this site, P22 Type Foundry. They create computer typefaces inspired by Art & History. They also offer customer fonts and licensing agreement options.

For this research assignment, I looked up a company called Hoefler & Co. This company designs and publishes fonts for a huge variety of companies and some of the most famous brands out there toay. Some fonts are created on a custom basis for editorial, institutional, and corporate clients while others are designed for immediate sale to the public. They work with brand leaders in every sector, developing original typefaces for print, web, and mobile environments, and licensing fonts from our library of more than one thousand designs.

Born in 1865 in Bloomington Illinois, Frederick William Goudy would not find his passion for typeface design until later on in his life. Goudy first became a marketing designer and later the art director for Lanston Monotype where he held this position for more than twenty-five years. Later on he also became a lecturer at Syracuse University's School of Journalism in New York. In his older years, he started transitioning into being a typeface designer and he designed his first typeface in 1896; it was entitled Camelot. (Wikipedia, 2018). Throughout the years he continued designing until he was commissioned to produce a typeface for Robert Nelson, the president at the time for the type foundry, American Type Founders Company (Goudy, 1946, p.92).

Old style works both with lower cased letters and all capital letters. This font has serifs with a rounded bracket or fillet. Old style is usually used in most magazines because it is very legible and readable for the eye. Also at the bottom of the text there is a line. The main reason of old style is the it's characterized by a slight variation in the thick and thin letter strokes of the writing. An example of old style is Times New Roman.

We see typography at least everyday of our lives but not many people actually pay attention to it, it’s seen on signs, billboards, packaging, in books and magazines; matter of fact you are reading type right now. Typography is moderately a modern invention due to many typographers developing various amounts of modernized type, but the birth of typography goes back early as 3000 BC. The alphabet is possibly one of the greatest and distinctive creations done by a human, since early times, the source of ABC (typography) has taken on many forms, from Egyptian pictographs to the Roman alphabet.

So, Gill Sans was designed by Eric Gill in the late 1920s for Stanley Morison, the artistic advisor for Monotype Corporation at the time.

The type designer I chose to research is named Robert Slimbach. He is very well known for his contributions to graphic design, being the designer of many widely used typefaces such as Myriad, renditions of Garamond, Minion, and ITC Slimbach.

The word “Weingart” originated from his students. This began the era of “The Weingart Style” and it spread around. I will explore the differences of Wolfgang Weingarts work and the International Swiss Typography style. Showing how his work is unique compared to the modern swiss typography. I will focus on a range of different techniques that Weingart experimented with and how he implemented this into his projects. This essay will show how weingarts work differentiates to swiss typography style, showing how effective and unique his style is in comparison to the swiss. You will learn an understanding of Weingarts expiermental designs and how he created these through some inspiration from the swiss design, as one of his former students states

of awards including designer of the year and also industry called him Father of Typography. The magazine only lasted three years but David strongly approached to the design towards typography and challenged the aspects of design and graphic communication.

Typography design refers to how the printed material is laid out. Is the print copy effective in relaying the message to the audience or does it disrupt or interfere with the message (Kyrnin, 2012).