The Food For The Animals

The product will be sold at the store in Little Rock, Arkansas, focusing on the zip code 72212. Considering the small size of my city, the geographic segment will focus on those individuals that live in the suburban neighborhoods in the area. Most of the people in this area are millionaires in their mid-50s without children so they treat their pets like they would their children because they consider them an extension of their family. Since these individuals love their pets much like they would their family members they will spend a great deal of money on them to ensure they have the proper care and treatment. This will hold especially true when it comes to their pet food. From my personal experiences, wealthy individuals have a tendency to purchase the most expensive items on the shelves for the simple fact they think it is better than all the rest. Needless to say, they will not have an issue paying expensive prices for an all-natural pet

As this was Keller’s first audit on a dog Foods company, additional research was conducted to gain insight on some the most common risks that occur in the dog Foods industry. The audit team also went to visit the client prior to the audit to gain a clear understanding on how their business works. The audit team consisted of the audit manager Pete, and two audit staffers Maureen and Ben.

In the United States alone, there are 78.2 million dogs in homes countrywide. Once someone makes the decision to get a dog, their first thought might be what they are going to feed it. Dog food ingredients impact dogs in many ways, and responsible pet owners want to keep their animals healthy. Doctor Lorie Huston from petMD says "Pet food ingredients can also affect your pet's behavior in various ways. Take the fatty acid docosahexaenoic acid, DHA has been shown to increase mental acuity in puppies and kittens" (Huston). So, the first step is to be aware of what their dogs eat and read the labels more closely. Animals are completely dependent on their owners for their nutritional needs, so dog owners feel morally conscience of that responsibility. Failure to pay attention to what dogs eat could result in major health problems or even death due to the toxins and chemicals they ingest. Dogs' lifestyle depends on the nutritious ingredients in their everyday food to maintain good health, a high activity level, and a happy mood.

Representatives have approached breeder’s Own Pet Foods, Inc. from Marketing Momentum Unlimited, a marketing and advertising consulting firm. The reason for the meeting was to discuss the company’s possible entry into the retail branded dog food market in the Boston market.

I decided to work with pet owners which had any type of pet. This decision would give me a competitive advantage in the market, as most pet sitting services only offer service to domestic pet owners. My experience with pets of many different types would give the pet owners the confidence in my ability to care for their beloved animals with the same care and concern that they themselves would care for them. Although I would love to care for animals all over, I would be operating my business as the sole employee; therefore, I had to make the decision to only offer my services local to my residence. I decided that to start, a good distance would be any residence within 20 miles of my residence. I also decided that I would charge a lower price for pet owners located within 10 miles of my residence. I believe this would provide me with enough pet owners to sustain my business, while keeping the business manageable as the sole employee. I would like to, in the future, expand my business to include multiple employees, however, this would not be feasible upon my startup. After deciding the location I was going to operate my business, I began to research my competition. This research allowed me to ascertain how many other pet sitting services were offered in the area, as well as the prices that these businesses charged for their services. As can be seen on the below map, my research uncovered that there were 12 pet sitting services in the Port St Lucie, FL area.

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills

Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013).   One of the challenges for Breeder’s Own is breaking into an already saturated market.   However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

Is animal husbandry in Texas sustainable in relation to fresh water use and water contamination?

The cart will be supplied with local food from our local farms and local bakers ensuring we have the best products to sell. It is our intention to ensure our food is the freshest by using local farm to market food as well as keeping the prices low. Making money is why we are in business. For us to make money it will be necessary to have repeat customers which will keep our business thriving. Using social media will let our customers know where we are on a given day. Social media works both ways, our customers can contact us on social media such as facebook to find out where we might be over a weekend. This will help us reach the goals of repeat business in the Portland/Vancouver area. We are hoping by the use of social media, using farm fresh produce for our food and keeping our prices at a reasonable rate that our customers will come back to us time and time again to enjoy delicious, healthy, and freshly made vegetarian and vegan food that customers will enjoy and seek out at local events in the area.

Transition your existing pet food product lines to capture market share and dominant market presence in the growing organic and natural pet food market. The primary business objective is to develop new markets in a stalling and business with decreasing profit margins by appealing to the products that appeal to the health and safety of pets and their owners.  Our objective is to use your business’ existing strengths to emerge as the premier organic pet food brand and build a foundation for continued growth.

Most communities in the United States do not have an exact data on the numbers of pet owned in each household, but the American Veterinary Medical Association (AVMA), estimate that 144 to176 million pets are owned in the United States.1 There are various requirements and needs to consider when bringing a pet home, for instance, if the house is pet-friendly, the time it takes to train your pet, spaying and neutering, cleaning, taking them to the vet, and importantly and one the most neglected is their nutrition. Nutrition plays a key role in the prevention of many chronic diseases, improving the quality of life, and increasing life expectative of our pets. Therefore, it is important for owners to understand the role and needs of nutrition for their pets. The most common nutrition disorder in companion pets encounters by veterinarians is obesity.2-3