The Food Industry By Patrick Mustain: An Analysis

This claim is supported by expert opinion from a study by Deakin University, which validates that the junk food industry, in particular, is ‘highly political,’ and utilises ‘carefully designed strategies’ which tend to overpower efforts to prevent obesity. This causes the audience to feel distant, and reminds them that the junk food industries are more profit-based than they seem to be. To extend the reliability of the data, the author states that it has been derived from interviews with ‘former politicians.’ This strengthens the claim and credibility of the argument, it also urges the audience to believe in the statement, as it has been ‘well established by a mountain of credible research.’ It further targets the audience’s sense of logic, compelling them to also oppose junk food industries because they ‘undermine efforts to…control obesity…’ Furthermore, sarcasm has been applied to emphasise on the absurdity of the food industries’ efforts to fool the public, suggesting that food industries ‘cherry-pick’ the information they choose to disclose to the public, which targets the audience’s emotions, causing them to feel deceived and precarious of the industries’ intentions. Moreover, ‘corporate political activity’ works as a euphemism, playing on the existing negative connotations that are associated with politics, to evoke a sense of distrust and doubt. Evidently, expert opinion, sarcasm, emotional appeal, logic and reasoning, and euphemism have been used to provoke the audience to accept the view that the food industry is not as genuine as they are led to

The essay “Eat Food: Food Defined,” from Michael Pollan’s 2008 book In Defense of Food was written to address the American general public about the food industry. Pollan focuses on relatable topics as examples, such as family, common food items, and common belief that everyone wants to be healthy. The essay brings across Pollan’s point by establishing his credibility, explaining why this is important to us, and telling us how to react to the given facts. Pollan makes the readers inquire how we define food by drawing our attention to the importance of examining our food before eating it.

With having true genuine intentions in eating healthy people fall into the ideas advertised by cooperation’s that their products are healthy. Food corporations protect themselves through ingredient secrecy and even through the FDA because they are not required by law to disclose their ingredients; however, the chemicals used need to be considered by the FDA to be Generally Regarded As Safe (Schlosser 25). People should take responsibility in the research of the food products they consume; therefore, allowing an individual to be wise and informed of what their really consuming. Maybe, instead of cutting corners in trying to eat healthy with false idealistic advertisement consumers should consider eating fresh fruits, vegetables, and cooking ingredients. Consumers should like the author Pollan suggested in his rules of thumb: avoid food products unfamiliar, unpronounceable ingredients, and products containing more than five ingredients (Pollan

The land culture of the Ents in The Lord of the Rings differ greatly from the orcs, thus, providing readers a view of Tolkien’s perspective of agrarianism and current culture. These relationships to land correlate to modern views of the land. In the book The Good Food Revolution, the author, Will Alan, has similar views of land.

Marketing functions include persuasion and influencing consumer behavior. Over the years, some aspects of marketing activities and practices have been considered deceptive marketing and in many cases have become illegal (Geangu & Dumitru, 2013). We read about the marketing of junk food to children in the light of rising obesity rates and about the tobacco industry, where advertising and public relations techniques have

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

It was our normal routine during the week, driving through the drive thru to get the kids a bite to eat. One day it could be Jack n the Box, another day it could be Mc Donald’s or Carl’s Jr, which ever fast food was voted on amongst my daughters is where we went. This past summer what seemed to be just another trip through the drive thru became a nightmare after eating hamburgers at our usual Carl’s Jr. Not so long after we ate, my older daughter began with severe abdominal cramps, diarrhea, fever, chills, nausea and vomiting. I was immediately concerned and rushed her to the hospital to find out that she had food poisoning. There wasn’t much the doctor could do other than tell her to drink a lot of

“They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.” (Moss 346). In today’s society, junk food needs no introduction as everyone enjoys the taste of junk food because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the years the food industries have drastically changed how food is produced and manufactured. Moss reflects upon the motivations and practices by the food industries which have transformed the American food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss’s use of rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the extraordinary science behind what is considered tasty food, how multinational food companies use the key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust between the author and audience thus increasing the effect of his arguments.

Author one’s Ivy Ken primary focus is how school cafeterias do not provide students with healthy nutritional foods because they do not have the money for it; however, Author two’s Marion Nestle primary focus is that supermarkets are manipulating their consumers by placing their items in a certain way to make it easier to get people to buy them. While many may not address the same ideas, they do share a focus on selling cheap artificial foods in the American culture. The idea that selling cheap artificial foods is important because it is affecting people in a negative way such as obesity. Obesity in people is rising because of the food companies over processed

Data regarding the tremendous financial expenditure involved in the promotion of certain types of food, in order to persuade the public to eat these, was initially presented. This was exemplified by a study on advertising that showed: out of thousands of ads, not one advocated eating fruits and vegetables (Mostly Magic, 2009). Through this, I surmise the public is being conditioned into accepting what a normal American diet is, thus, strengthening corporate market share and profiteering at the expense of life’s

Is Greed actually not of a financial use rather than a emotional use. If so would employees who work at fast-food establishments or even major corporate heads of these billion dollar fast-food chains allow their own children to indulge themselves in them, knowingly aware of the vast risks they could embark on later in life due to their unhealthy choices? David Zinczenko brings up valid points on how fast-food is harmful to one’s body in “Don’t Blame the Eater,”. Zinczenko is able to effectively argue against the manipulation of the food industry by showing the reader that the consumer is the victim while the food industry is the one to blame. His use of questioning, personal appeals, imagery, direct tone and colorful diction results in a compelling case that supports his accusations of manipulation by the fast food industry.

The particular characteristics I have chosen for our agricultural and food industries are as follows; reliance, work-force, multi-agency industry, terrorist organization targeting the industry, and income. Throughout the course we have briefly discussed or went in-depth with each one of the characteristics I have chosen. I believe each one covers the overall aspect of importance on the industries, as well as each characteristic has a threat agent.

In this paper, I will outline a plan that managers in the low-calorie, frozen microwavable food industry be able to use when there is an anticipation of raising prices. Next, I will cover how government policies can affect this type of company. Determine is government regulation is needed in the industry. Cover any complexities that could come up when a company is expanding via capital projects. Lastly, cover how the company can create a convergence between the interests of stockholders and managers.

A strategy for targeting an audience is one of looking for families and individuals with disposable income and care for their wellbeing. "Purchasing food items that provide important nutrients like potassium, dietary fiber, vitamin D and calcium, could add up to $380 annually to consumers’ grocery bills"(Gustafson, n.d.) Americans have seen the value of foods with preservatives in them and notice they can purchase unhealthy classified items at a lower cost and shorter preparation time in contrast to a fresh cooked meal that inherently takes hours to prepare. The diet of an American differs from developing countries and others, the food in the US contains preservatives that are cause for long term health problems. The goal of Phil’s Organics is not to frighten or terrify a customer into making healthier food choice but rather giving the customer the informed alternative, with an emphasis of little advertising exposure, again to gain the customers trust and do its part to reverse obesity trends in the US.