The Food Truck Call Irie Naymins

1614 WordsNov 4, 20167 Pages
Executive summary As an immigrant from the Island of Jamaica finding lunch was a constant struggle since there was not any Jamaican food available in the financial district. While I noticed an abundance of other type of food trucks such as Hal Hal, Taco, Chinese, Thai to name a few. A Jamaican food Truck was not in sight. Research shows, over the past five years, the Food truck industry has seen experience tremendous growth. Driven by budget conscious customers who are looking for unique gourmet cuisine. Recent data shows that the industry has grown 12.4 % of the past five years with an annual revenue of 1,200,000,000 (Brain, 2016). Because of the growing trend in the food truck industry and my family and I decided to open our own food Truck call Irie Naymins. Irie Naymins will be located in the New York Financial District and will cater to aim is to fulfill the need of working professional by providing authentic Jamaican style cuisine, that is healthy, tasty and most importable affordable is a family owned and operated mobile food truck that specialized in authentic Jamaican cuisines. Jerk and More will be located in the New York Financial District and will cater a wide cross section of the working population as well as Tourist who frequent the area. Irie Naymins will serve dishes such as Jerk Chicken, Brown Stew Chicken, Curry Chicken, Stew Beef, Rice and Peas, Vegetables and side salad. We will operate 6 days per week (Monday to Saturday) between 11 am and 4:00pm

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