The Food Truck I Visited

Sales for Carts of Colorado in 1991 were $7,650,000 and EBITDA in 1991 was $945,187 or a 12% operating margin. The mobile food business has had success since it is estimated that the 20,000 units sold by Carts of Colorado are generating about $2 billion in foodservice sales annually (an average of $100,000 per cart). It is believed internally at PepsiCo that Carts of Colorado is 18 months ahead of its competition in engineering and design. Given that PepsiCo, through its Pizza Hut, Taco Bell, and

Frozen yogurt’s popularity has skyrocketed over the years, making it very well known to the public, maybe even more liked than another popular product. Ice cream isn’t the same as frozen yogurt and it just doesn’t receive as much love. There are also many benefits to eating frozen yogurt. Plus it just tastes so rich and creamy while ice cream is somewhat harder and not as good as frozen yogurt. More people are eating the swirly goodness of frozen yogurt because of the better health benefits, lactose intolerance benefits, and the fact that there are more fun frozen yogurt parlors to go to.

For me and for many other loyal consumers, there are no other snack food products in the market that compare. While I opt for deals and store brands for most products, I can never replace Frito-Lay brands. Takis were very popular when they first came to the United States market and Frito-Lay successfully positioned itself in that market segment with Dorito Dinamitas. They offer many premium brands as well as low-priced brands. Cracker Jacks were repositioned to be aimed at value shoppers (Strom, 2012). Their contests succeed in making consumers feel that they have a voice in their brand and in turn will become more loyal. Their continued licensing agreements with other firms will help to make a name for themselves across many other markets. The Doritos Locos Tacos have been very successful for their Dorito brand. Brands protect from competition and as this paper has shown, Frito-Lay has been very successful in their branding

There are many books and movies, coving fast food and the dark side of all American meals. According to Eric Schlosser, “Fast food is now so commonplace that it has acquired an air of inevitability, as though it were somehow unavoidable, a fact of modern life”(7). In fact, there are

Most people view Fast Food chains to be a perfect, convenient, healthy and inexpensive place to come and get a meal. This mirage of a perfect restaurant is used to shield society from the darker and more twisted elements of the actual franchise world. Fast Food Nation by Eric Schlosser is a non-fictional window exploiting real world of fast food. Throughout the book, Schlosser discusses the fast food industry inside out. One of the biggest topics he covers is the actual quality of the food that is being served in restaurants such as McDonalds, Jack in a box, and Carl’s Jr. Despite the promise the franchises have made about safe and healthy food; the food served in Fast Food restaurants are prepared in an inhumane

Harvey experienced this a few times. He first opened a Fred Harvey restaurant in Topeka. People immediately loved it because it had good food, it was clean, had great service, and it was at a reasonable price. Soon they became a chain of restaurants. They were about one hundred miles from each other along the Santa Fe Main Line. Harvey wanted the best food that he could get to give to his customers, so he kept his own beef herd, operated its own dairies, and shipped tank cars of fresh water to the restaurants in the desert areas. The menus consisted of thick, juicy steaks, and hot, crispy hash browns. Meals were served on tables outfitted with imported linens, silver table service, and fine china personalized with Fred Harvey’s name. The most popular part of his restaurants are the

Fast Food Nation is an attempt to link the American eating style and food-production patterns. Fast Food Nation is written by Eric Schlosser, he presents a perspective on the development of societies adapting to the way that food is produced. The quickly growing demand for hot, ready food was rising at substantial rates shortly after World War two. Schlosser states, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business.” The McDonald brothers wanted to perfect the drive-in restaurant business and started their very own walk-up restaurant. They sold burgers, fries, and soft drinks that were available almost before the customer ordered. By increasing the demand for fast food, supplies began to be

Americans live in a wonderland of food, and they take advantage of it! With many varieties of fast food chains

Texas Roadhouse is known for their outstanding made-from-scratch foods such as their steak, sides, ribs and their fresh bread. This restaurant specializes in steak house style, but don't let the name fool you. If you're not a so much of a “meat lover” their wide selection of food provides some pastas and sea foods for you. If you are allergic to anything, they won't hesitate to provide you with a safe meal that you would enjoy. For example; if you have a gluten allergy they will give you a selection of foods that does not have gluten in them and you could choose from a variety of foods safe for your health. Their menu is large and consists of a lot of options such as appetizers, soups or salads, your entree and dessert. Their menu gives a selection of “lighter foods” for those who are watching what they eat and provides a calories count on the bottom of each food item. Their food is always warm when arriving to our table and never under or overcooked. They always check to make sure your food is properly cooked and asked for criticism. The food is always cooked to perfection and never fails to impress its

In eric schlosser's book fast food nation: The dark side of the american meal, he explores the global impact of the American Fast Food Industry. Schlosser's begins the book talking about one of fast foods pioneers, Carl Karcher. Carl Karcher, born in 1917 in Ohio, had dropped out of school and worked many hours the the farm with his father. At twenty years old, his uncle offered him at job at his Feed and Seed Store in California.While working at his uncle's store Karcher met his wife Margaret and decided to begin a family. During this time Carl bought a hot dog cart where Margaret sold hot dogs, while he worked in a bakery. At the time, California’s population began growing rapidly, along with the auto industry. Eventually, Carl opened his

American cuisine options include a grilled fish sandwich or platter, steak sandwich on garlic bread, fried shrimp basket and grilled tuna sandwich or platter. The Tex-Mex menu includes chicken rellenos stuffed peppers, enchiladas, Mama's combo, burritos, tacos, quesadillas and chimichangas. Be sure to start with the signature item - nachos grande.

In most places in North America, folks are familiar with food trucks and have either seen them on television or in public areas attracting large crowds of hungry individuals. Most people would agree food trucks offer a variety of cuisines that can satisfy any appetite and if you have ever partaken with food trucks it was necessarily worth the wait to say the least! Marketing a business in the food truck industry can be a lucrative business as witnessed on the Food Network show “The Great Food Truck Race.” Viewers witnessed first-hand how each contestant marketed their business with custom truck logos, an assortment of entrees that catered to a plethora of cuisines like Italian, Filipino, American, etc. For the purpose of this paper, I will outline my marketing plan regarding starting my own food truck business and will address key factors such as brand name, type of food served with menu choices, budget, and location. This will be used in conjunction to formulate a complete analysis in line with objectives for my business.

"Typical fast food meals consist of hamburgers or cheeseburgers, french fries, and sugar-sweetened sodas. They are frequently 'super sized' at very little additional cost, encouraging children and

6. Stock Your Food Truck. Even if you land a modestly priced used food truck, you will still need to make sure it is going to meet your particular needs. If you plan to serve hot food, such as pizza, French fries or other fried foods, you will need a oven and fryolator. If you plan to sell pre-made sandwiches, then you will need ample cooler space. Outfitting a food truck is much like designing a commercial restaurant kitchen.

As far back as I can remember, I have always liked going out to eat. Two of my favorite restaurants are Jake’s and McDonald’s. Though both are places to dine they have their differences in their ambiance, waiting, and expense. When deciding where to go to eat, I have three things to think about. I must consider the atmosphere or where I want to go. The amount of time I have is another consideration. The amount of money that I am able to spend is a big influence.