The For Corporate Social Responsibility For A Company Manufacturing And Marketing Outboard Engines

1394 WordsAug 24, 20146 Pages
1.8 - As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. Our text suggests that often the most difficult issue arising from the fact that you, the manager, are also the researcher is that defining the objective can be somewhat difficult at first- as was the case in the “Bringing Research to Life” vignette (Cooper & Schindler, 2014).In order to devise an effective research plan, one must understand the scope of the research, define the sampling, define the constraints and limitations of the study and select the appropriate data collection methods. Managers conducting market research must hold themselves to the highest of ethical standards, balancing social responsibility and corporate responsibility. The call for Corporate Social Responsibility or CSR is growing at a fast rate, and for good reason. Research has shown marked direct and indirect effect to firm financial performance, from both a broad and narrow view perspective, as well as a contingency perspective. The rationale is further categorized according to the risk & cost reduction, competitive advantage, legitimacy and reputation, and synergistic value creation (Carroll & Shabana, 2010). Finally, maintaining complete

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