The Ford Mustang: The Next Generation

In the late 1800’s and early 1900’s the automobile was considered an expensive, custom made, consumer product that only the wealthy could afford to dazzle themselves with. In fact, in 1895 there was a report of only 300 cars in the United States, but that number grew dramatically in the years to come to nearly 1.7 million by 1914 (Car History, n.d.). This increase was due in part by two major shifts in the American society; the new consumer economy and the ideas that every family in America should be able to afford an automobile. Henry Ford was a large contributor to this massive increase in the United States and would make changes to the automobile industry that

Another reason that this car is a beast is that this is a car that came late in the muscle car game. The Mustang, GTO, and the Camaro are already

The demographic aspect for the Ford Mustang GT varies between Generation X and Millennials. Young adults in college and/or with a degree are the targeted group for this vehicle. Therefore, anywhere between 18 years to mid-40’s. The gender category is a mix of both males and females, but the majority share is dominated by males. Due to the fact that one can choose to finance the car or pay up front the income can vary. Also, when purchasing the vehicle based on how many miles it already has on it the price can differ. The car is valued at thirty-two thousand, so in terms of income I would say anywhere between sixty thousand and ninety thousand. Americans, Hispanic Americans and African Americans are the groups that highly invest in the vehicle.

Mustang had a sleek design that everybody liked. It was two doors, big tire, and stripes running down the hood. As stated by the book muscle cars, “the main selling point what was under the hood it was the magnificent styling that caught America’s attention and made mustang one of the most successful first year cars ever with more than 100,000 sold.” When released it only cost 2300 dollars.

The story of the Ford Mustang and Chevrolet Camaro is one intertwined from the beginning. The Mustang came first in mid-1964, offering bang-for-the-buck performance in a sleek package. Three years later, the Camaro answered with its own take on the idea. Skip to 43 years later, and the battle rages on. Today, we will be taking a look at the V-6 versions of today's pony cars, and see which one comes out the winner in a paper challenge royal. To make it a fair comparison, we will divide the competition up into four rounds essential to any pony car fan: styling, performance, comfort, and features, with extra weight given to styling and performance. Naturally, the winner

In a bold stroke in 1928, however, Henry Ford with the assistance of his son, Edsel, introduced a completely redesigned car, which proved to be an instant hit with the public. Ford Motor Company was able to regain much of its stature as a leader in the industry. This popular new car was called the Ford ______________.

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

Ask any avid Camaro or Mustang fan about the original ponycar era, and you're bound to feel their pain. They'll describe cars that lit the tires on fire, floor it and hang onto the wheel excitement. When people utter the words, "American Muscle Car," two distinctive cars come to mind. The Camaro SS and the Mustang GT. Both of these cars have been around for generations and loved by all types of people. It has been only recently that both cars have battled head to head so fiercely. You are either a hard core Chevy fan or a hardcore Ford fan, most everybody picks either Chevy or Ford. There are many similarities and differences in both of these cars.

Machines running, hammers dropping, and drills drilling are the sounds of Henry Ford’s revolutionary assembly line. Henry Ford grew up in the late eighteenth century during the industrial revolution. There were no electric lights, only gas lamps and candles. Horses and trains were the only cost effective way of transportation for the public. When Henry Ford was a child, he saw a steam driven car on the road and was mesmerized. At this point, he knew he longed to become a mechanic that works on cars. At the age of sixteen, Henry Ford got a job as an apprentice machinist in Detroit at the Detroit Dry Dock Company. Three years later he returned to work on the family farm, and became adept at operating the

Next, came the Chevrolet Camaro. When the team of specialists and engineers at GM got there head together, they formed one of the best sports cars to date: The Chevrolet Camaro. When the Chevrolet Camaro was first introduced back in 1967, it was not thought very much of. The Ford Mustang had been out on the market now for quite some time and had made a very good impression on its buyers and the spectators. After General Motors pushed the sales campaign and got the first few buyers to commit they were hooked from day one. The word of mouth quickly spread of the sheer enjoyment of the Camaro vs. the Mustang. The Chevrolet Camaro provided a cheaper and better all around alternative to the Mustang. The Camaro came with loads more options and not to mention the stand features alone out did the Mustang's. The biggest reason for sales increase was the power delivered by the Camaro. The Camaro was able to astonish the buyers with loads of power, given the time period, for a cheaper price of the Mustang. Chevrolet too competes with Ford in the bigger and better race to a super sports car. Once such creation is a 600 HP Big Block Camaro. The Camaro was developed as more of a show car to show people what can be accomplished with aftermarket products as well as the time and effort to put into a car. The horsepower that the Camaro develops is unbelievable. "Horsepower builds with straight-line progressivity from 2,000 RPM (187-HP) to 6,000 RPM (600 angry ponies)" (Karr 48 -

The Mustang got its name from the World War II P-51 Mustang fighter plane (Harris). The “five generations” evolved each year model until, in response to the 1971-1973 models, Ford returned the car to its original size and concept in 1974 (Bowling). The first generation of the Mustangs appeared in 1964 and lasted through 1973. On March 9, 1964,

In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically.  In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule.  During the first few years sales of the Pinto were excellent, but there was trouble on the horizon.

Karl Benz invented the first automobile in 1866; it has changed the world in how we commute every day. From riding in carriages to now cutting our time travel whether it is riding a bus or our on car. It has become more of a necessity in today's world to have a car because its something that we choose to have in our daily life that it is a choice that is high on the priority list to own. As to wealthier people the type of car you drive puts in a different class. Where some get the choice of car that they want others have a certain budget on what to look for. The way an automobile symbolizes today, changed in society, and how a car has become a collection.

First, 1960s cars are in a similar fashion with today's cars they have the same slim and fast look to them just like in the books “While the World Watched” they were outside the church when cars came by laughing. “The Watsons go to Birmingham” they had the car the brown bomber they also have enough room for the family and have the same technology. A clear difference is the new cars have more power have an even more slim look and cost more they even come

The Mustang is segmented by end user. Mustang buyers are typically male, and relatively young, with the company attempting to reach ever-younger segments of the market to ensure that the car maintains its market share (Greenberg, 2009). The company also uses special models in order to maintain interest in the Mustang among pony car aficionados, many of whom are older, are interested in collecting, and remember the Mustang's glory days in the 1960s. Thus, the bulk of Mustangs are sold to today's core target audience, but the company also uses the brand to market to some middle-aged and older males as well, in a more premium segment, where marketing is based primarily on nostalgia for the Mustangs of old, and the new cars that capture that aesthetic.