The Ford Pinto Case Analysis

1553 Words Sep 10th, 2016 7 Pages
The Ford Pinto Case
Iyanda S. OConnor
American Military Universtiy
BUSN623

The Ford Pinto Case
In 1978 a tragic car accident involving three teenager driving a Ford Pinto, model year 1973, caused their car to burst into flames (Hoffman, 1982). The car was struck from behind and the gas tank immediately ruptured (Hoffman, 1982). The Ford Company was then charged for criminal homicide which was historically the first to occur for an American company (Hoffman, 1982). The Judge presiding over the case, advised the jury, “Ford should be charged for reckless homicide if it was found the company had indeed engaged in “plain, conscious and unjustifiable disregard of harm that could have cause such horrific results” (Hoffman, 1982). The question was, did Ford knowingly went ahead with producing the Pintos if they chose heavy profit results over safety in the design of the Pinto’s gas tank? It was said that, Ford knew the Pinto was a hazard but it paid out millions of dollars to settle suits outside of court and was prepared to spend millions on lobbying against safety standards (Hoffman, 1982). In an insulting cost analysis, Ford official had estimated that and eleven dollar improvement for the fuel tanks of 12.5 million Ford automobiles could have saved and estimated 180 lives, but an official deemed the total cost of the change outweighed the benefits of saving human life (Kramer, 1980). This cost benefit analysis actually put a $200,000 price on each life lost…

More about The Ford Pinto Case Analysis

Open Document