The Fortune Bottom Pyramid: Eradicating Poverty Through Profits

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The Fortune Bottom Pyramid: Eradicating Poverty through Profits", C.K Prahalad Introduction In economics, the bottom of the pyramid is supposed to be the largest, but at the same time it is the group that is very poor socio-economically. In global relations, this is somewhere around the 2.6 billion people that are living on less than US$2.50 per day. The expression "bottom of the pyramid" is a term that is always used in specific by persons evolving new models of doing business that purposely aim for that demographic, usually by utilizing technology that is new (Friedman, T.L.,2000). This arena is also frequently mentioned to as the "Base of the Pyramid" and some may also know it as the "BoP". Many books and numerous journal articles have been written on the possible marketplace by associates of business schools proposing consultancy on the mushrooming marketplace (Gardetti, M.A.,2005). They include The Fortune at the Bottom of the Pyramid by C.K. Prahalad which is what this essay will explain. Description The term "bottom of the pyramid" was utilized by the united .States. president Franklin D. Roosevelt in during a radio event in April 7, 1932, The Forgotten Man, where he mentioned "These times that are not too happy call for the constructing an agenda that will rest upon those that have been forgotten, those that are considered to be unorganized however, the essential components of financial power that are building from the bottom up and not from the top down, that

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