1.1. Introduction to Hospitality Industry
Hospitality industry is one of the most diverse, exciting, challenging and important in the world. It is not only about hotels but includes other organisations such as restaurants, food service management, coffee shops, pubs, bars and nightclubs (Barrows and Powers, 2009). Some people attempted to describe the hospitality in diverse ways. widely speaking, hospitality is the exhibit of generosity in welcoming and caring for the crucial needs of customers or outsiders, generally in connection with food, drink, and accomodation. Today’s hospitality industry interface with one another on a worldwide basis. However, this definition of the ‘’hospitality Industry’’ just satisfies most circumtances.
1.2. Aim of study
The
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Marketing mix can likewise describes the set tools that management can use to influence sales (Kotler, 2003). From the definitions, it can be presumed that the marketing mix combination of the four variables (product, price, place, promotion) which is the core from marketing companies and can be controlled by the company as successfully conceivable. The four elements of marketing mix represent variables of decision-making of a company that are used by marketing managers ( Bowie & Buttle, 2011).
4.2. The Importance of Marketing Mix
Marketing mix is an important tool in creating an effective strategy and implementing tactics for a company when they are designing their products or services (Andrews, 2009). By using marketing mix, it will be easier to examine what sort of items they ought to make on their market, which place they have to market their product, what sort of promotion to be done and what kind of price that worth the product they offer to the market and help the company in thir advertising approach (Kotler, et al., 2013). 5. Marketing Mix in the Hospitality
Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..
Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P 's which are price, place, product, and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price.
The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that
Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.
“Marketing mix is the set of controllable tactical tools of marketing that helps the firm to blend for production of products in response to needs and wants of customers in target market. Marketing mix or Four P’s included are price,
The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.
Marketing mix/ Strategy The marketing mix is an analytical tool for determining product offer and the relevant service marketing to achieve an intended level of sales. It contains seven elements that can be effectively combined to achieve specific sales levels by addressing the needs of the target market (Kotler & Keller, 2012). 7.1. Product Kindle Fire is a handheld device that has simplified computing work without the difficulty of handling a whole computer.
Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close to being the same thing. The 4 Ps of marketing mix are product, place, price, and promotion. Each component of the marketing mix has some type of importance and are given an equal abundance of importance. In the marketing mix the customer is the
The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.
The paper covers marketing mix used by the organization as a marketing strategy. Marketing mix enables the organization to sell its products in the competitive market. Through marketing mix, the
Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.
Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market
Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market