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The Four Aspects Of The Hospitality Industry

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1.1. Introduction to Hospitality Industry
Hospitality industry is one of the most diverse, exciting, challenging and important in the world. It is not only about hotels but includes other organisations such as restaurants, food service management, coffee shops, pubs, bars and nightclubs (Barrows and Powers, 2009). Some people attempted to describe the hospitality in diverse ways. widely speaking, hospitality is the exhibit of generosity in welcoming and caring for the crucial needs of customers or outsiders, generally in connection with food, drink, and accomodation. Today’s hospitality industry interface with one another on a worldwide basis. However, this definition of the ‘’hospitality Industry’’ just satisfies most circumtances.
1.2. Aim of study
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Marketing mix can likewise describes the set tools that management can use to influence sales (Kotler, 2003). From the definitions, it can be presumed that the marketing mix combination of the four variables (product, price, place, promotion) which is the core from marketing companies and can be controlled by the company as successfully conceivable. The four elements of marketing mix represent variables of decision-making of a company that are used by marketing managers ( Bowie & Buttle, 2011).

4.2. The Importance of Marketing Mix
Marketing mix is an important tool in creating an effective strategy and implementing tactics for a company when they are designing their products or services (Andrews, 2009). By using marketing mix, it will be easier to examine what sort of items they ought to make on their market, which place they have to market their product, what sort of promotion to be done and what kind of price that worth the product they offer to the market and help the company in thir advertising approach (Kotler, et al., 2013). 5. Marketing Mix in the Hospitality

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