The Four Components of Holistic Marketing Are.Doc

2292 Words Sep 7th, 2012 10 Pages
Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is necessary to attain the best solution

Four main compnents of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing.

1. Relationship marketing - builds mutually satisfying long-term relationships – think CRM (customer relationship management & PRM (partner relationship management).
2. Integrated marketing - satisfies needs and surpass expectations.
3. Internal marketing -
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Holistic marketing can be defined as a heart-centered approach to expanding and promoting one's business. The intention is to attract highly qualified customers who have made an emotional connection with what is being offered. Conventional marketing is much more of an impersonal process that looks at promotion as a numbers game. The more people who are exposed to your marketing messages, the better. Holistic marketing is a personal process of building genuine relationships with prospective customers through effective education and benefit-oriented story sharing. The beauty of this form of marketing is that there is very little selling that has to be done in the negative sense of the term. Instead, the prospective customer sells him/herself on what is being offered through effective connection and education. Many service-based business owners who hate the idea of forcing others to see the value in their product are now able to promote their work authentically using this concept of holistic marketing. In particular, the internet makes it much easier to engage in this new style of marketing. Now the business owner can share helpful information from their website in a way that does the selling for them. The main idea is that selling is accomplished through offering value up front with no risk on the part of the prospective client. Then, if

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