The Four Components of Holistic Marketing Are.Doc

Throughout The Marketing Era the tables have turned from producers to consumers, which changed the market with alluring choices. This was when businesses began to develop brands, to differentiate themselves from their competitors, helping their customers identify various unique products. Last but least The Relationship Era is where businesses aim to build long-term relationships, because they believe a satisfied customer can become great assets for a business. A satisfied customer is a loyal and businesses rely on customers to spread the word on their goods and services.

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

* Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction

As markets grow increasingly competitive, new strategies are constantly being formulated to create and sustain competitive advantage. From a marketing perspective, a growing number of companies have adopted a holistic marketing concept as a strategic application valuable for its completeness and cohesiveness (Kotler & Keller, 2009). For Target, such an all-encompassing strategy is directly correlated to the company’s mission of building customer value.

3.) Transactional marketing, in the perspective of luring the customer for a one off purchase, focuses strongly on price and short term benefits and product performance, with limited service. Relationship marketing is all about generating repeated sales and customer interactions, thus focusing on bringing value to the customer, and assuring long term performance and service, all aspects of quality become major concerns. Relationship marketing brings customer centricity to the spotlight. This vision has

The overall concept of marketing is a management philosophy according to which a firm 's goals can be best achieved through identification and satisfaction of the customers stated and unstated needs and wants. Companies should identify the needs of their customer and produce products and

The authors supply a road-map of types to people who see 1to1 marketing since the key to promote dominance; (1) identify your customers, (2) distinguish them from what they want and from their value for you, (3) interact together, and (4)) personalize your product or service to satisfy their independently expressed demands. This is how the 5 "I"s Five "I"s: Identification, Interaction, Individualization,

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

The marketing concept rests on four pillars:  target market, customer needs, integrated marketing and profitability.

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

5. RELATIONSHIP MARKETING: In this competitive era, companies are always looking for ways to develop and maintain a long lasting relationship with customers, employees and even suppliers. Relationship marketing is two way traffic; it goes beyond just making ‘sales’ and companies are beginning to realize. Good relationship with customers is a strategic weapon for any company, this is because long term customers buy more, do referrals and give back valuable and truthful feedback. Keeping a customer requires an extra effort. According to the founder of Walmart: “There is only one boss, the customer, and he can fire

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

Holistic Marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a 'whole ', which in turn helps you develop an overall or 'holistic marketing ' plan.

Our initial priority is understanding the desires of the customers and delivering the just service and message. Also, we face the audience head-on. To integrate people-to-people interaction and have a clear perspective. Ensuring

“…. to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.” -James Makens et al., Marketing for Hospitality and Tourism, 1999