The Four Major Components Of The Communication-Persuasive Communication

Introduction: Martin Luther King, employ rhetorical appeals to convince the Clergymen and Birmingham City about the brutal treatment the African Americans were facing during the Civil Rights Movement were unjust.

This paper will analyze and study the legacy of Dr. Martin Luther King and how leadership skills helped him in accomplishing his goals. The characteristics that made Dr. King a great leader will also be addressed. By studying great leaders, insight can be gained into what qualities they possess.

African American people have come a long way from the illiterate slaves, who were once picking cotton in fields, to powerful political leaders. A prime example would be President Barack Obama, the first African American president of the United States of America. But first we must ask ourselves, how did this occur? Who lead African Americans to better living standards? Civil rights leaders, such as Sojourner Truth, Harriet Tubman, and Rosa Parks, just to name a few. However, among these great names in history, there is one that stands out, and that man is Dr. Martin Luther King Jr. Dr. King gave hope to those in need with his awe inspiring sermons he performed at the church his grandfather founded. He changed foes to

‘Nothing mattered more to king than being an outstanding preacher. Martin Luther King had an exceptional personal some state. He was a very proud and an outspoken man. He had been ‘conditioned’ from the mere age of nine and ordained in a black church for later life purposes (1). At a young age racism surrounded him and was affected first hand. He was abused by a white mill owner purely on the colour of his skin. He also witnessed other black people suffering from violence when he saw a white mob attack and barbarically murder a black man. King was a very opinionated person and became a lead figure head publicly known on a national scale. This came to be

Martin Luther King’s speeches were his largest opportunities to get the people's attention. Starting with the large amount of news reporters and

Martin Luther King Jr. is remembered as one of the greatest leaders of modern humanity. Perhaps the most astonishing aspect of his leadership was his ability to adapt to whatever leadership style was necessary for any specific scenario. He could be a transformational leader if people needed to be mobilized, a servant leader when followers needed to be led by example, or a charismatic leader when he gave any one of his plethora of monumental speeches. Not only could MLK perform in each of these leadership roles, but he excelled at them. Dr. King was one of the greatest, most versatile leaders ever. We will discuss why in the following paragraphs.

Martin Luther King Jr, an civil rights activist, fought for the rights of African Americans in 1963. King organized various non-violent demonstrations in Birmingham, Alabama that resulted in his arrest. While in jail, King received a letter from eight Alabama clergyman explaining their distress and opposition to King and his followers actions. This letter occasioned his reply and caused King to write a persuasive letter justifying his actions and presence in Birmingham. Although King’s reply was addressed to the Alabama clergyman, its target audience was the “white moderate”. King understood that if he gained support from the average, indifferent white American that the civil rights movement would reach it’s goals much faster. In his

Dr. Martin Luther King, one of the most influential men in the world, had played a pivotal role during the Civil Rights movement. He led the entire nation in the fight to end segregation, but while trying, he faced many obstacles, one being getting arrested during a rally. While in jail, King had time to respond to the critics of his work in the movement, and he wrote a marvelous, captivating response. In King’s “Letter from Birmingham Jail,” he replied and professed his emotions to the white clergymen 's stance on his non-violent organization. In the tense racial south, Martin Luther King Jr. made a brave choice to speak out about the injustice occurring in the city of Birmingham, and explained his steps on how it should be fixed, and displayed the purpose of why it needed to be stopped, or else the frightful actions towards the African-American community will not only continue to flood in the streets of Birmingham, it would continue in the rest of the world. As he discussed these broad discussions, King managed to use rhetorical devices throughout his letter, as well as establish different modes of persuasion.

Persuasion is the key to getting the results you want, not only for politicians or lawyers, but for every one of us. In a job interview, you will have to persuade your interviewers why they should hire you over the other candidates. In a classroom presentation you will have to convince your classmates and teacher that what you're saying is worth listening to and that you deserve a good grade on the assignment.

Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as “intensify.” While the second is to discredit it, which is referred to as “downplay.” Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control.

When it comes to being a successful rhetor, a speaker or writer, a rhetor must take three major factors into account. The rhetor must understand that the audience, the genre of their topic and different rhetorical situations play a huge role in the effectiveness of presenting their topic. Not only does an audience, rhetorical situations and genre effect a rhetor’s persuasive topic, but the constraints, purpose and five modes/techniques of communication also become substantial factors that the speaker must use and look out for. The main question being what is communication? Communication is essentially a speaker or writer trying to pass down information to a specific or non-specific audience. Successful and persuasive communication in any form

Martin Luther King makes significant use of emotional appeals to connect and enlist a sense of trust between him and the citizens of the community as

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics