The Four Ps Of Marketing

Place: - it could also be referred to as distribution of products and services. It is where the business sells its products and how they are reaching to the end users.

As each year goes by, the domestic market for the four major North American professional sports leagues becomes more and more saturated. The saturation of the market limits the domestic growth opportunities for these leagues. Additionally, the few domestic growth opportunities that are out there are so limited and unpredictable in their benefits that they are likely not worth their opportunity cost. In light of the limited growth opportunities on the home front, North American sports leagues have began to focus their opportunities on the relatively untouched international markets. Over the past few decades the MLB, NBA, NFL, and NHL have all made efforts, with varying degrees of magnitude and success, to expand their brand internationally.

Promotion: - represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.

Most successful advertisements are those which able to emphasise its products and makes it stand out in customers' perception. The ads may not even have to directly tell customers what the products do because customers already know.

Price is a source of income and profit for all type of businesses. After product, deciding price is a step which play an

Place. The right product at the right price available in the right place to be bought by customers.

* Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold, which geographic region or industry, to which segment (young adults, families, business people), etc.

Place also referred to as placement, is concerned with all the decision involved getting the right product to the

Q1. Define Marketing, distinguish between Selling and marketing. What are the four components of Marketing Mix, briefly explain. ?

Marketing is the process where goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P 's of marketing. These 4 P’s include product, price, place and promotion.

The PLACE is referred to where the products and services for sale and the way of distribution. The decision making on whether the products should be sold through wholesalers, online, catalogs or retailers.

In the early 2000s the Major League Soccer had a low percentage rate of attendance per stadium. Although until today, the MLS still has a low percentage of attendance, behind the NFL, MLB, NBA, and the Liga MX. Recent research has shown that attendance per stadium has increased in recent years. As well as making it more interesting to see, as the league keeps bringing more and more European stars and having a product of future talent. Statistics have shown that, “In the MLS the average attendance in the year of 2017 was 21,953. Although the average seats per stadium is 348,462, the percentage from 2000 to 2017 average attendance

4P’s of marketing: product, price, place and promotion. It is the foundation of Marketing. However, in today’s world we have a new element which would be a, marketer building relationships with other representatives and their customers. How your relationships develop will be building blocks and become the foundation. Thereafter, the marketer is able to use that information obtained using it to your advantage will a long way. Finally, the uses of social media, Facebook, LinkedIn, Twitter, and eBay are all different methods of marketing.

Place is with relation to the distribution, the situation and therefore the ways to induce the merchandise to the client. This includes the situation of your business, shop front, distributors, supply and therefore the potential use of the web to sell product on to customers.

Place: In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place ' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location '.