The Frightening Effects of Aggressive Advertising Targeting Children

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The Frightening Effects of Aggressive Advertising Targeting Children Modern society in the United States is driven by consumerism, advertising is key. For this reason companies have been increasingly targeting children in an effort to increase sales and loyalty to their brands. Brand loyalty is key to their future sales and greatly increases future revenues. For this reason large corporations have been studying and working with large advertising firms in an effort to capture children attention and curiosity at an earlier age then ever before. This has drawn great controversy regarding the children’s ability to make sound mental decisions. Is this aggressive advertising targeting children negatively affecting their future health and wellbeing? “Several European countries forbid or severely restrict advertising to children; in the United States, on the other hand, selling to children is simply “business as usual.” (Victor C. Strasburge). In today’s fast paced world parents seem to forget about the dangers associated with excessive well-directed and distractive advertising targeting children and especially young children. We as parents are tremendously focused on outside distractions that we sometimes perceive as more important then less noticeable dangers, such as the overwhelming bombardment of advertising directed at our children. We are so overwhelmed with work and other major issues that we overlook this negative force directed at our own kids. “Parents on the one

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