The Fundamentals of Entrepreneurship: The American Dream

1028 WordsMay 16, 20115 Pages
I have always been fascinated by the concept of the “American Dream”. Even if, nowadays, this concept is more and more criticize because some people believe that the structure of American society doesn’t follow anymore the idealistic goal of the “American Dream”, providing example such as inequality in class or race which suggest that the “American Dream” is not attainable for all. But to me the term “American Dream” stays unchanged: all people can succeed through hard work, and all people have the potential to live happy and successful lives. And in my mind, the entrepreneurship is one of the most famous way to achieve this “American Dream”. Steven BUYERS who is the founder and owner of EnergyLogic –a fast-growing company in Northern…show more content…
Indeed, he identified a product/service that people need and are willing to buy. Everybody isn’t able to see opportunity, because opportunity isn’t just an idea you come with thinking it could work. And this is a crucial point which will determine if the business is going to work, or not. An opportunity has to perform four essential qualities: attractive, durable, timely and anchored to a product. That was the case for Steven’s idea. It was attractive because it allows people to save money; it was durable because it lasts a life-time; it was timely because sustainable development was beginning to develop; and finally it was anchored to a product because it deals with houses and isolation. What is even more impressive in this recognition of opportunity is that Steven BUYERS hasn’t done any real market study or business plan before launching his company. To me the way to identify an opportunity which fit the best to Steven BUYERS is the personal characteristics of entrepreneur. This capacity to see opportunity is an essential trait in my mind which is related to creativity. To conclude I would cite the philosopher Ralph Waldo Emerson: “Do not go where the path may lead, go instead where there is no path and leave a trail.” Being an entrepreneur means being able to go where nobody else went before you, being able to take risks, being able to see opportunities where nobody has looked before you… In my mind there is different ways to succeed in

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