The Fundamentals of Merchandising

The role of this job is to provide motivation for the sales team to do well and increase the amount of sales that they make. They have to make sure that the sales team is loyal and polite to customers so that customers come more to shop at their store. Also they have to make sure that the experience for customers is good and pleasurable so that they come in to the store more.

Selling clothes in Selfridges. A sales staff has to have an excellent personal hygiene and a good presentation of themselves on how they look and dress as this is one of the worlds largest department store. Selling clothes in Selfridges is face to face customers go in and buy what they want and sales staff must be nice as they are high class people shopping in Selfridges and you must give friendly customer service to them. Also sales staff must close up the sale for example “thank you for shopping at Selfridges in this .. Department” As they will feel more welcomed. Sales

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

This person must be proficient in the point of sales system that is being used. The purchasing assistant compiles information and prepares orders which are directed by the purchasing manager. This person must have strong administrative and math skills. The purchasing manager and assistant along with the inventory clerk is a controlling function with management.

REI faces competition from numerous retailers who compete for customer dollars within the same market sector, with a similar range of products for sale. The list of REI’s competitors are extensive and includes major companies, like L.L.Bean, Cabela’s, The North Face, Bass Pro Shops, and Academy Sports + Outdoors, to name a few. Given the level of competition, what differentiates REI from its rivals and why is REI successful in a business sector that has seen numerous others failed? The answer is simply. Although numerous factors contribute to the success of a retailer, one element rises above all, namely the customer. A successful retailer needs to attract and retain customers and the optimal way to draw in and capture customers is through

1) Sales reps are responsible for monitoring inventories of Janmar paint and sundry items at each retail outlet, as well as for order taking, assisting in store display, and coordinating cooperative advertising programs.

The economic success of retailers greatly depends on their ability to reach customers and meet customer demands in ways that is convenient for the customer. No longer can retailers expect customers to only shop at their retail stores. Retailers are required to provide customers with the multiple shopping channels and flexible fulfillment options that they demand. Companies who fail to do so will see their customers take their business to competitors who are both willing and able to serve customers based on consumer demand (xxx)

Consumer today have a different expectation than a decade ago. Consequently, I believed if a Retailer want to be survive and thrive in the hostility of the today’s market, they must focus on all four of competitive priorities such as cost, quality, time, flexibility.

Purchase of goods/services: At my job, the procurement manager is the one that decides the contract of vendors. He also decides what suppliers are to be used and approves all purchase

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market

In retailing it is important to make as much gross profit as possible while delivering a good level of return from the investment they originally make in stock. The retailer needs to do this through making as much money as possible through making as many sales of their products as possible. It is this attitude, of making as much money as possible, that makes retailers get into the business in the first place so they can use the money they bring in to secure the

The recent recession has hurt the entire retail market and regaining profits will be a constant challenge for the entire industry. In order to remain competitive, Ann Krill states,” value and versatility have become very important. She needs an incentive to shop.” (Hymowitz, 2012) Ms. Krill goes on to say,” I think in uncertain economic times, value becomes more important...” (Hymowitz, 2012)

Merchandising is define an activities involved in acquire particular goods and services and make them available at the given place, price, time and quantity to help retailer enable to reach their company goals. It is also can describe as activity for promoting to sales of goods at retail. The merchandise activities included free samples sales, on the spot demonstration, pricing, shelf talker and other point of sales method.

For a purchasing operation to be effective it must adhere to some key points. A purchasing operation must identify the requirements of the user, effectively and efficiently evaluate the needs of the user, and identify suppliers that will meet the needs of the use. They must also develop agreements with those suppliers, develop ordering mechanism with the suppliers and ensure payment occurs promptly and determine that the need of the user was met.