The Futility of Twitter for Advertisers

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

Social networking sites (referred to more broadly as social media) are a collection of websites and applications that enable users to swap ideas, post updates and comments, and participate in activities and events while sharing their interests with other users. From general chit-chat to propagating breaking news, scheduling a date to following election results, gentle humor to serious research, social networking sites are used for a variety of reasons by various user communities. Nowadays, nearly every person who has access to a computer and Internet indulges in some kind of social networking on a daily basis. The introduction of social media has changed the entire dynamics of our lifestyles: the ways we live, work, and maintain our friendships. Despite its numerous advantages, social media does yield some negative effects. However, the benefits of social media greatly outweigh its negative effects.

So many users of the internet blindly browse and post on these sites without any thought to the online identity they are creating for themselves. Shares, tweets, hashtags, likes, and comments all combine to make up an amalgamation of marketable information. In November of 2016, an average of six thousand tweets were made per second, and ninety-five million Instagram posts were made per day (Sayce; Parker). Facebook “has become the largest database of personal information ever collected,” says Richard, and Facebook takes advantage of this. With almost two billion users, Facebook has no shortage of information to gather (Sparks). They do this mainly for targeted advertising. There is no small profit to be made in this. In 2011 Lori Andrews wrote, “Facebook made $3.2 billion in advertising revenue last year, 85% of it's total revenue.” However, Facebook and other internet corporations also relay data gathered on users to the

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

In fact, according to Alex York in his article written for the website, Sprout Social, Social Media Demographics to Inform a Better Segmentation Strategy, “76% of adults use Facebook daily. 51% of adults use Instagram daily. 42% of adults use Twitter daily” (York). Everytime we log onto social media we are bombarded with many different view points on a variety of topics. Social media is constantly telling us how we should look, how we should eat, how our relationships should be, and much more.

Twitter one of the most popular social networking sites. Both personal and corporate users enjoy twittering to engage in information-sharing. It has social as well as commercial utility. However, as is also the case with Facebook, Twitter is still striving to make its business model profitable as well as generate user traffic. Advertisers and marketers are interested in Twitter's ability to provide data about potential customers as well as its ability to expose users to advertising. However, there have been a number of concerns regarding the monetization of Twitter. Twitter's potential for 'data-mining' is alarming to many users. "By virtue of having a large number of users, Twitter also possessed such a database of personal information, as well as a large archive of personal messages" (Privacy issues and monetizing Twitter, 2011, Richard Ivey School of Business: 6).

Social media has become a very valuable marketing tool. Companies have figured out that paying a celebrity to advertise their product is smart and more affordable advertising tactic. Today's athletes have figured out a way to not only cash in by signing lucrative endorsement deals, but they are also making big money by endorsing products on social media. A company by the name of Opendorse specializes in monetizing social media campaigns for athletes. The company ranked the the top five athletes who are getting paid the most to endorse products on Twitter. Each dollar figure is based on how much the athlete receives for posting one tweet online. In order to put this into perspective, a single television advertisement costs about

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

However, Twitter came into the scene in 2006 which is the same thing just using the hash-tags in every ending sentence, what sets Twitter from Facebook is that it allows users to post limited Tweets comments registered users can read and post tweet on there, but unregistered users can do nothing just read what the other people post on there. Users can read four tweets in the time it would take to read one Facebook comment. Twitter even has a simpler profile page which shows the users tweets in large font on the left of the page. While online on Facebook this where you see lots people go into crazy mode doing something completely funny, they post a status of themselves and put a funny photos or video's from the vine's video show how ridiculous they are, sometime they put news related articles stuff. Facebook is known in the world where people are flirting with cute girls they just message other back every 24 hours. With so many users, Facebook and Twitter is the most popular social networking sites that the internet has to offer. It may have some advantages such as connecting with friends and family, However, these social medias can have a lot of negative effects that maybe harming

Social networking sites have become popular over the years, like twitter, which allows users to present themselves through their tweets using photos, hyperlinks, or hashtags. Boyd (2010) argued that social media platforms like Twitter encourages members to use their actual identities but it does not mean people are presenting themselves online the way they do in real life.

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

At any given time of day, anyone can access an abundant amount of information at the click of a button. Men, women, kids, teenagers, adults and even the elderly are learning how to use the internet to their advantage. Among all the benefits the internet has provided to us, online communication has proven to be the most beneficial. Social networking sites like Facebook, Twitter and MySpace have made it easy for everyone to stay in contact with each other. Regardless of how far apart a family member or friend is, everyone is just one click away. If someone is not having a good day, they can share their feelings with everyone in a matter of seconds. These social networking sites have become quite popular among adolescents. They allow teens to stay more connected with their friends outside of school. Now teens have become more obsessed with their friends Facebook or Twitter status than engaging in outdoor activities like football or

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and

Nowadays, it is rare to find someone who does not have a Facebook profile or a Twitter account. Social networking has become a norm in our world today, with so many