The Future Challenges and Opportunities to Malaysia's Mice Industry

Despite the sharply negative shocks, Australian tourism continues to deliver its services where we have witnessed an increase in tourism expenditures of 5% from 2010 and recently FLT had enjoyed a remarkable growth to become a

more people coming in as a fact of tourism. In 1959, two hundred forty three thousand

Visitors from these countries predicted to have more than double in the coming years as well as double of their spending in travel. This is a good opportunity for Australia tourism industry to enter into the five market in order to boost the tourism in Australia. People in five of these countries are going up to middle class with the rising of spending which the growth of travel out of their countries can be foreseen. So, we will need to find out and know the demographic, psychographic, economic condition, political and environmental of these countries, as they are all different. Through the partnership of Tourism Australia and UNWTO, they hope that the related sectors are able to understand more about the five-targeted countries in Asia and gain competitive advantage through the report that has been

As well as providing opportunities to increase direct expenditure at a destination, they can also contribute substantially to a destination’s range of tourist attractions, facilitate media coverage for the destination, promote awareness of the destination for future visitation and lead to the construction of new facilities and infrastructure. The prominence given to special events by governments and tourism marketing organisations has resulted in some destinations seeking to specialise in the creation and hosting of special events. There is also a trend towards the construction of ‘mega-venues’ catering for conventions, trade shows, art and sporting events.

Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]

MercoPress,. (2011). ‘International tourists visiting Rio do Janeiro increased 8% to 1.49 million in 2010.’ Retrieved 17 June 2015, from http://en.mercopress.com/2011/05/12/international-tourists-visiting-rio-do-janeiro-increased-8-to-1.49-million-in-2010

In 1994, tourism within Greece saw an unparalleled boost, with 11.4 million people traveling to the country, against the 33,000 that were reported to have entered the country over half a century previous, in 1950. A statistic that continues to rise, with over 17.9 million tourists entering Greece in 2013, generating more than 13 billion euros in revenue. Despite such positive figures, 1996 saw a dramatic downturn in

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

The purpose of this report is to present the business operating in the tourism sector and how the company segments its products and services in the market. Malaysia Airlines System (MAS) is a well-known aircraft carrier company that delivers their services to all passengers around the world to ideal destinations.

The tourism industry has grown exponentially over the previous twenty years, it is now a worldwide industry, both in terms of tourists and host destinations, and ‘is no longer confined to the developed countries that traditionally provided the demand for world travel’ (Page & Connell, 2006, pp.4). World leaders have long been recognising the huge economic advantages that a booming tourism industry can bring to their nations, and vast amounts of money have been invested set up the infrastructure to support such an industry. However, aside from the large economic advantages to the industry, there are inevitably negative impacts to the host nation and the world as a whole. These negative impacts usually materialise in the form of

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

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This is particularly evident in Asia, where exhibition space is expected to grow to 4.6 million m2 by 2010—a 20% increase on 2006. UFI points out in its June 2007 report—“The Trade Fair Industry in Asia - 3rd Edition” —that, spurred by the momentum of production relocation to Asia from the rest of the world, the Asian MICE industry made over US$2.4 billion in revenues in 2006. There was a 7.6% growth in the quantity of exhibitions and a 17.4% growth in available floor space. China, Hong Kong, India, Taiwan, and Thailand demonstrated the most remarkable growth in both respects.

In addition, with Singapore being a well-established hub for various sectors such as the finance and medicine, business travel in Asia has seen an increase by 20% compared to 2009 (Channel News Asia, 2010). With a rebound in Asian business travel, hotel occupancy in July hit a high of 90% an increase of 10.2% from 2009 and hotel room revenue grew 37.2% (The Business Times, 2010). Being the “Best Business Hotel in the World, Asia-Pacific and Singapore” as awarded by Business Traveller (Shangri-La, 2010), the surge in business travels is definitely advantageous to Shangri-La.

• To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food.