The Future Challenges and Opportunities to Malaysia's Mice Industry

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Discuss The Future Challenges And Opportunities To Malaysia’s MICE Industry “Malaysia is fast emerging as one of the top destinations in the world for Meetings, Conventions, Incentives and Exhibitions (MICE). The country ranks 23rd in the world, based on the International Congress and Convention Association’s statistical preview of association meetings held in 2006, up 10 spots from the previous year. Malaysia is banking on its top-notch convention centres, quality accommodation, value-added services and many other attractions to propel itself into the top ten.” (Visitors Guide Malaysia c.2008, p.1) “Statistics-wise, total conference arrivals in 2007 was 1,000,000 or 4.8% of tourist arrivals, compared to 820,000 in 2006.” (Visitors…show more content…
(Visitors Guide Malaysia c.2008, p.1) Year | Tourist Arrivals (mil) | Tourist Receipts(RM mil) | 2002 | 13.29 | 25,781.1 | 2003 | 10.58 | 21,291.1 | 2004 | 15.70 | 29,651.4 | 2005 | 16.43 | 31,954.1 | 2006 | 17.55 | 36,271.7 | 2007 | 20.97 | 46,094.0 | Figure 1.2 Tourist Arrivals And Receipts 2002 – 2007. (Visitors Guide Malaysia c.2008, p.1) Year | Tourist Expenditure (RM bil) | Conference Delegate Expenditure (RM bil) | % Share | 2002 | 25.78 | 2.20 | 8.5 | 2003 | 21.29 | 1.73 | 8.1 | 2004 | 29.65 | 2.14 | 7.2 | 2005 | 31.95 | 2.27 | 7.1 | 2006 | 36.27 | 2.56 | 7.1 | 2007 | 46.10 | 3.17 | 6.9 | Figure 1.3 Percentage of Conference Expenditure Against Total Tourist Expenditure 2002 – 2007. (Visitors Guide Malaysia c.2008, p.2) | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | % Change | International Conventions | 925 | 2,956 | 2,294 | 2,875 | 3,222 | 3,418 | 4,221 | 23.50 | Foreign Delegates | 473,486 | 699,486 | 550,741 | 675,699 | 773,562 | 820,243 | 1,013,104 | 23.50 | Receipts From Foreign Delegates (RM bil) | 1.23 | 2.03 | 1.73 | 2.14 | 2.27 | 2.56 | 3.17 | 23.8 | Figure 1.4 International Convention & Exhibitions in Malaysia 2001 – 2007. (Visitors Guide

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