The Future Of Affiliate Partner Marketing

1558 Words7 Pages
Goal: to write an article about how to improve the future of affiliate partner marketing
Total Word Count In This Document: 1562
Title: ?Why The Future Of Affiliate Partners Depends On You?

What are ?affiliate partners??

?Affiliate partners? is a term that refers to a marketing partnership between two business entities that already have some corporate relationship. In the business world, ?affiliates? is a term that refers to a corporate entity that is related to another corporate entity but is not necessarily under its control.

So what is ?affiliate marketing??

Affiliate marketing is a form of performance-based marketing in which a business rewards one affiliate or more affiliates for each website visitor or new customer that is
…show more content…
However, despite these overlaps, online marketing is still dominating the marketing landscape, and affiliate partnership marketing is suffering for it. Recently, affiliate marketing?and therefore, affiliate partnerships?have been frequently overlooked by most advertisers and business marketers. This is largely due to the rise in marketing power and significance in search engines like Google, email, social media, and website syndication. These new digital marketing platforms have garnered the attention and interest of most advertisers and marketers as businesses work more and more to adapt their marketing plans and strategies to better fit the unique demands and realities of online business and an increasingly more digitalized economy. This new focus on and drive for online marketing comes at the expense of affiliate partnership marketing strategies, which are now paid much lower attention and whose future is in jeopardy.

So how can the future of affiliate partner marketing be changed for the better?

It?s a simple and true fact that the future of affiliate partner marketing depends on you as leaders in business marketing and advertising. Many marketing experts predict that affiliate partner marketing will largely fall out of style or die out altogether if affiliate marketing specialists and
Get Access