The Future Of Biotechnology Through The Hands Of Innovation

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The future of biotechnology lies in the hands of innovation. The seed industry is a primary example of how utilization of innovation can globalize any business. Innovation does not come easy; it requires the right people and environment to prosper. This environment is fostered through the organizational culture of the business. Being able to manage this culture becomes a greater challenge as a business becomes globalized. Collaboration amongst people of different backgrounds, cultures, and beliefs can be a daunting charge, but has been shown to increase innovation productivity. Increasing innovation in seed biotechnology companies are promoted through the company’s clearly defined philosophy that enables culturally diverse people to…show more content…
Ideas and concepts communicated through various teams are progressive stepping-stones towards change, which can unleash the full potential of creativity (213). It is not a wild stream of ideas that will help innovation move forward, but rather a very well focused concept. Creating a clear and concise system allows people to truly focus on innovations that are aligned with the organization’s objectives and reduces the energy and time spent on incoherent ideas.
In order to produce sustainable innovation a company needs to create a culture that will bring forth new ideas. Culture can be defined as a set of unwritten rules, shared beliefs, and mental models of people (236). This culture needs to harness creativity and renew the company by focusing on things that make it successful, conserving best practices that exist, and ensuring innovation investments are being well used while allowing employees the freedom to innovate. In a discussion paper written by Ceren Ozgen, Peter Nijkamp, and Jacques Poot, The Impact of Cultural Diversity on Innovation: Evidence from Dutch Firm-Level Data, they concluded that firms open to change nurture creativeness and are more prone to innovation. Businesses that develop this type of culture are more apt to implement new products and process innovations (17).
Cultural diversity and plant-level productivity, a discussion paper written on the topic of diversity in the work place by Michaela Trax, Stephan Brunow, and Jens
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