The Future Of Fashion Retailing

Apparel Stores: Industry Analysis through Urban Outfitters, Inc. The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits offered by another, in order to steal the average consumers. Market-alertness is the key to survival; each company must balance marketing strategies and customer-service, responding to consumer demands within the shortest processing time

JCPenney: Every Day Low Prices Versus Macy’s: Differentiated and Localized 11/29/12 Executive Summary The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

INTRODUCTION In this segment, the retailer J.C. Penney will be analyzed against the department store retail industry, with particular emphasis placed upon their competitors, Macy’s and Kohl’s. The major components to be discussed will include the general external environment (i.e. demographics, economics, politics, legal requirements, technologies and global expansion), the industry environment, the competitive environment, the driving forces and the key factors for success within the industry. In terms of the general external environment, the retail industry is a multi-trillion dollar business in the United States alone and maintains operations primarily due to consumer spending. Such purchases rely upon the disposable income of

Threat: Forces shaping the Nordstrom’s strategy is that it is operating in highly competitive environment, where apparel sold by it is not only competing with large organized departmental chains but, also from small independent boutiques in the U.S. As a result competition has become very stiff in retail

Merchandising Report Merchandising centres on the buying and selling of goods within a market place and a good merchandising system is essential to the success of any retail business. I intend to focus this merchandising report on Zara, a ladies fashion retailer and HMV, an entertainment megastore. These two companies have specific buying and merchandising strategies, which are tailored to the needs of their products. This report will explore the similarities and differences within each company 's strategies, and identify factors that determine them.

Corporate-level strategies are liable for market definition; they address the entire scope of the business. This strategy helps a business to diversify its service. It gives them direction in which geographic region they should operate and which service markets to strive in. “Thus, an effective corporate-level strategy creates, across all of a firm’s businesses, aggregate returns that exceed what those

Business Level Strategy Business level strategies identify the company’s overall competitive theme (Hill & Jones, 2013). In addition, business level strategies evaluate the ways a company

Business-Level and Corporate-Level Strategies Tammie Bennett Professor Melissa Ekberg BUS499 Business Administration Capstone May 15, 2013 In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

The major trends that are restructuring and characterising the textile and clothing sector are as follows: • The European textile and clothing industry is characterised by fragmented production with a large number of small and medium-sized companies mainly located in Italy, Great Britain, France, Germany and Spain (Nordas, 2004), while distribution channels are highly concentrated (Stengg, 2001). • Increasing internationalisation in the textile and apparel sector and the emergence of international competitors (Cerviño, 1998). Consolidation of the sector through mergers, acquisitions and strategic alliances (Dunford, 2004). • Sub-contracting or delocalisation of textile and clothing production to countries with lower labour and transportation costs and reduced lead-time (Berkeley and Steuer, 2000). • Re-evaluation of the business models to adapt to the customers´ changing taste (KPMG, 2005). Fashion companies are becoming more flexible and vertically organised, limited vertical integration being more frequent than complete integration (Samiee, 1995). Adoption of new technology to expand productivity and increase competitiveness (Berkeley and Steuer, 2000). • Democratisation of the fashion sector over the last decades (Mazaira, et al., 2003). Zara has contributed greatly to this shift by offering the latest design at attractive prices.

5 forces analysis of clothing industry This section analyzed and shown the existing significant strength of competitive forces within the apparel industry in Europe. The collective strength of the existing forces defines the profitability of the incumbents and the new player in the industry (Mann & Byun 2011). Entry barriers: High/Low Often

Given Uniqlo’s successful human resources management, most of the experienced employees are willing to stay in the company. They deliver higher service standards and productivity than H&M employees. Hence, it leads to an increase in overall customer satisfaction and brand loyalty, together with the sales revenue.

• Improve resource allocation through analysis of performance data. • Identify problem areas quickly by monitoring key performance indicators . • Get real-time visibility into management and performance of the organization. • Improve sales and marketing by consolidating customer, channel and product data for a single view of revenues and market share.

Introduction I am very interested in the clothing retail industry so I interviewed an entrepreneur who is in this field. She is Natasha McKnight who owns a boutique named Sapphire Nine in Hollidaysburg. It is around twenty-five minutes drive from Altoona Ivyside campus. Natasha was new in that she opened the store in August this year.

We decided to do our project on Under Armour Inc., an American manufacturer of footwear, sports and casual apparel. We chose Under Armour because they have been a fluctuating company that seemed to be on the rise less than 3 years ago, but inversely has been in a steady decline. There have been numerous stories in the news about their questionable business strategy. Whether it is political endorsements, insufficient profit margins or their declining stock price, Under Armour is an excellent example of a company that could be in a more favorable situation if better strategic moves were made by the leading management. We believe that we will be able to analyze Under Armour’s short history and provide the best course of action.