The Future Of Music Is Now

1317 Words6 Pages
The future of music is now. Every aspect of the music industry is changing. The ways in which the public discovers, listens, and purchases music are being revolutionized. As Allen Bargfrede, Berklee associate professor of music business, puts it: “as the music industry evolves and streaming services become the dominant means of listening, recording artists ' and songwriters’ rights and the flow of money within the industry is the single biggest challenge today 's musicians face—.” The internet and its many artist-friendly technologies (YouTube, TuneCore, Bandcamp, Reverbnation, CDbaby and many more services) make it easier for a band to be independent. The tyrannous reign of profit hungry record labels is over; the power, shifted by waves of technological advancements, is now in the hands of the artist. Fifty years ago, the level of exposure that is able to be achieved today by uploading music to the internet is about the same as when a radio station played and replayed a song over and over. Back then people only discovered and listened to music on the radio. If people liked the music, they would purchase physical copies of it in stores because music wasn’t something digital and disposable like it is now in today’s on-demand society. Music was deeply embedded in the collective culture. A physical album was a connection to the artist. George Howard, founder of TuneCore; COO of Daytrotter, Concert Vault, and Paste Magazine says: In the Zeppelin-era, music was inextricably
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