The Future Of Rhetoric Is Not Changed Much Since The Years Of Aristotle

3176 Words Mar 16th, 2015 13 Pages
THE FUTURE OF RHETORIC IN OUR ELECTRONIC AGE

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Abstract Rhetoric has not changed much since the years of Aristotle. However, the application of concept of rhetoric appears to have undergone dynamic transformations as new technologies come into the market. Rhetoric is employed in all spheres and levels of life in conveying information especially in the world of business and politics. For many years, rhetoric has been used to convince and persuade people to do or buy certain things. Being rhetorically sensitive requires people to make choices as to whether to engage in figurative or literal language. As technology advances, there are challenges that face rhetoricians in this era of electronics, some of these challenges involve coding digital texts, collecting and commenting in a way that allows the author-reader interaction to remain active.

The Future of Rhetoric In Our Digital Age
There is a proliferation of digital technologies in the societies today. This has been stimulated partly by the race to triumph in the technology-related markets and media. The use of rhetoric has undergone a transformation over the course of time. New ways have been discovered in the advertising media in regard to the use of several rhetoric figures in the aim of persuading their targeted customers to purchase their products. The same figures are used by politicians to communicate their manifestos during election times. This paper will…
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