The Future of Ecommerce Essay

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

47% (almost half) of online consumers in Middle East, Africa, Pakistan, India have never shopped online (Nielsen Global Consumer Report 2010). Online shopping provides several facilities like 24x7 shopping at the comfort of home with no travel, wider products availability, better product selection and access to all specifications etc. E-shopping has the potential to replace traditional in-store shopping. There are many motivations for enhancing the experience of online shopping like online shopping open the doors to access the global market place for marketers, introduces the more flexibility in shopping as compared to traditional shopping environment and revolutionising the speed of business. These motivations have encouraged businesses to attract and retain customers by understanding the new ways of online shopping behaviour. Additionally, the evolution of online shopping has opened new doors of opportunities to exploit and provide a competitive advantage to the firms, smart and fast enough to seize new opportunities by adapting itself strategically and technically which

According to the LA Times (2014), 3 billion people have access to the internet. Facebook reaches 250 million users and as I demonstrated in Chapter 5, 95 million people are shopping online in the USA alone. The most amazing thing is that these numbers will only get bigger because most of the world still has to get online. These figures only represent 60% of the world population who are using the internet. Still, the experts say that worldwide e-commerce sales are growing by 19% a year and will represent US$1.4 trillion by the end of 2015. In the USA those sales are increasing by 10% every year and this will be the trend as people understand what they save in effort, gas, and how there is more variety online than in the stores. Furthermore, it is true that more than 80% of the online population has used the internet to purchase something, and more than 50% of the online population has shopped online more than once. In every region of the world people are understanding how easy, fast and efficient it is to shop online and they like this convenience and the safety. There is no reason why part of this phenomenal growth should not be yours.

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

In 1991, the internet became available for commercial use, which introduced the possibility for what we now know as electronic commerce, or e-commerce. By 2000, “a great number of business companies in the United States and Western Europe represented their services in the World Wide Web” and it was at this time that the e-commerce that we utilize in today’s business world took shape (e-commerce Land, n.d.). “People began to define the term ecommerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services” (e-commerce Land, n.d.). Through continued growth of the internet, brick and mortar stores came to realize that electronic representation would be an

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Our new technology driven society has brought change in many aspects of everyday life, one of the major and most altering advances of this era is the World Wide Web. Through this development the internet has established itself as one of our most used tools of technology, especially when it comes to the ease of using it in the world of business whilst creating one of its fastest growing markets, ecommerce. “Even in categories with relatively unchanged products, companies have leveraged technology to streamline production and create new efficiencies” (Kelly, M., Williams, C. (2018, Page 11). There are many areas in the United States and its markets that had been affected by the web and the spread of ecommerce, I will be touching on online shopping and how businesses have had to change in order to market for ecommerce driven demand, also commenting on the new opportunities in business that have been created in order to sustain demand and supply of ecommerce.

Electronic commerce, commonly known as e-commerce, refers to “buying and selling processes that make use of electronic technology” (Ebert, 274). With the development of technology, e-commerce becomes increasingly popular and affects traditional retail sales negatively. More and more people would like to buy and sell goods and services through internet. The statistic from Adobe Systems Inc., in 2017 “e-commerce sales are up about 17 percent,” conversely, “the number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4 percent from last year” (Nassauer and Stevens). By considering this percentage, e-commerce has more competitive advantages than the traditional retail industry as it provides customers a more efficient and cheaper way to shop, increases businesses profits by reducing total company expenses, and leads to domestic economic stability and growth.

Electronic commerce or e-commerce is the buying and selling of products and services via the internet. Nowadays the thought of living without e-commerce seems complicated, unfathomable and inconvenience for many. Internet and the virtual companies are changing traditional economic way and making competition ever fiercer than it has ever been in the past.

Dynamics of ecommerce businesses are changing rapidly. More and more physical businesses are switching to internet and trying to cash every opportunity, they come across. Exponential rise in competition among ecommerce businesses call for constant evaluation of the existing strategies and explore new avenues to expand their businesses.

Its innovative online selling platform gain a large part of market share in the retail industry which threatens traditional retailers with their Bricks-and-Mortar stores, leading to retailers focus more on the non-price competition such as better customers services and exclusive products. It has been shown that traditional retail giants are paying efforts to catch-up with Amazon’s innovations. (Thomson, 2012) Tesco, a renowned British multinational grocery and merchandise retailer established its own Marketplace to compete with Amazon’s dominance in e-commerce. An online shopping website is essential for any retailers or even the starting platform for new sellers. E-commerce has been focused and developed rapidly. Time spending and variety of goods in consumption have been minimized and maximized respectively because of the advantage of e-commerce. Influenced by Amazon, the importance of e-commerce will be one of the main concern of every

1. Explain how Apple achieved business success through the use of information, information technology, and people.

The term business doesn’t completely consist of only retailing; businesses can function online. An e-business, also known as ‘electronic business’ is a web-based service provided by a business which enables an exchange of products/services; the electronic market focuses on the use of information technology to allow activities of exchange to