The Future of Emerging Digital Media and Its Impact on Marketing

“Over the last two decades, our view of mass media communication in modern society has been extensively reconfigured by the “new media” applications stemming from the rollout of digital technologies. In so many different ways, the digital media has come to be seen as the definitive technology of our times. The powerful combination of mechanical calculation, electronics, binary code and human language system touches us in almost every aspect of life” (Athique, 2013). Media in general plays the main role in our lives as a main source of any kind of information. As long as times are changing the ways of learning, reading and sourcing information are changing as well. From the 19th and particularly from the Web 2.0 (starting from the year 2000) the main role of sourcing started occupied by digital media. The term ‘Web 2.0’ came into use after 2004 conference. Web 2.0 suggest second generation of technologies and represent ideas of participation and interactivity, the sharing of data, content, and platforms, encouragement of innovation through such sharing and networking, with software (Gorman and McLean,2009). Examples include blogging, podcasting, forums, wikis and various open source initiatives.At the beginning the main ways of ‘informing’ and learning were only available through publishing media (books, newspapers, journals), later on, radio (1895), (Briggs, 2011), have been added to these sources, then television (1925), (Bellis, 2015), and finally internet

Picture 60 years ago, there was only one source of information to seek out for information on the world’s latest events; the newspaper. The spreading of news was a passive relationship, with producers distributing information down to consumers in a linear formation. There was no option for the common citizen to instantly upload an essay or photo with their views on current world events. Today we are much more fortunate, there has been a power shift from traditional producers; creating an active relationship when it comes to citizens participating in the news. Whether the user is actively uploading information themselves or reading what others have posted, there is a large jump in the number of people who feel the need to become involved in todays happenings. With a large number of individuals spreading updates of the worlds news there also comes advances in technology that aids the distribution of such information. Multiple online platforms have been created to assist the public in their ongoing quest to share information around the world.

The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)

A new form of journalism based on new media is changing the core of news production and consumption. Rebelling against the news models of the past as news migrates onto an online platform. News values are changing even in the ABC and other conventional news outlets. These changes are a response to the external factors that impact the news industry as it evolves into a new era of technological adaption. Although the meaning of news itself is changing, of equal

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

With all of the new platforms of media, our world is evolving faster than ever. New technology allows us to have fast and easy access to breaking news. The challenging task for journalists

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery)

Nowadays, there exist several different forms of media that help keep society informed and updated with the current events. Ronal Deibert and Rafal Rohozinski write about a relatively new but emerging form in “Liberation vs. Control: The Future of Cyberspace”. Whereas, Brent Cunningham addresses a more traditional form in his “Re-thinking Objectivity: Columbia Journalism Review”. In each piece, the authors analyze the process that information is composed and presented to the audience. While Cunningham agrees with Deibert and Rohozinski that the information that is presented to the viewers should go through a filter, they disagree with the level of trust that viewers should place in the information that the government makes accessible to them.

A new era of technology has arisen rapidly during the seventeen years already past in the twenty-first century, and with it brings a generation of new, young families. Now, unlike anything the world had ever seen in past decades, people around the world are more connected than ever before and there exist so many new stimuli which pepper our brains on a daily basis; social media. Particularly in the United States, a cultural shift within the careers of Journalism and News Providing had occurred alongside the boom in the tech industry because of the versatility it boasts when delivering. Out of the many stimulus we experience, the news is one all just cannot ignore for now it exists everywhere on the World Wide Web, to our favorite social media

However, as internet journalism rose it becomes a crucial skill to be media literate and to find out for yourself if the information and the medium you’re getting it from are reliable. This potentially misleading display of information that fuels these article headlines make them huge risks in enticing users into obtaining false information. The beauty of social media, though, is that it is the epitome of an open idea network that is filled with hundreds of different mediums, therefore thousands of different

Traditionally, journalists were given leads or had to find their own stories to report on (Alejandro, 2010, p. 9). News was then chosen through the process of an editor choosing stories for distribution (Lipschultz, 2014, p. 10). With the introduction of web 2.0 tools, and specifically twitter however, this has changed the meaning of what the industry considers to be a scoop and forces the reconsideration of “what journalism is” and “how it is defined” (Alejandro, 2010, p. 9, Lasora, Lewis & Holton, 2012, p. 23, Lipschultz, 2014, p. 11). This is because twitter provides a way for information to be reported on in real time and therefore, people want real time information as quickly as possible (Alejandro, 2010, p. 9). As opposed to previous times, where information was carefully considered be reported on, now, journalists are compelled to accelerate the process of reporting (Alejandro, 2010, p. 9). This means giving audiences pieces of information as soon as it been made available to the journalist or media outlet, so that competitors do not report on it first (Alejandro, 2010, p. 9). The communication and transmission of information has therefore been directly impacted by social media tools such as twitter, which makes the reporting of news more speedy and in demand as

In the past, major forms of broadcasting and journalism relied heavily on the printing press and newspaper stands to distribute and access newspapers. This meant the rate to which information was dispersed was limited to that of the geographic area. With the development and enhancements in social media and increases in the distribution of information, we can broaden the horizons to which information reaches and at an accelerated rate (compared to previous methods). Although the effects of social media on journalism are sometimes noted as controversial, advancements in communications via internet have created accessibility and public access to news at a much greater scale, across borders and within areas of interest. Nicholas Kristof, a New York times journalist explains how he “not only uses Twitter for short updates, but also Facebook for observations about something so many people in the world want to know about right now: the situation--the real situation--on the ground (in Egypt)." Reporters’ use of social media in journalism also allows for a dialogue of almost endless conversation, opinions and ideas. It is also noted that sites like Facebook are “implicitly, a more personal, and personalized, platform for news consumption than, say, The New York Times ' website (Carvin,

The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry.

To wholly have a grasp on how this new founded approach to journalism has changed alongside technology—as well as understanding the dangers such openness brings forth—one has to understand what exactly those changes are. Primarily, those that are writing for the sake of offering information have, whether willingly or not, fed into the usage of social media as it has become a centralized method of distribution that is relatively inescapable with the current times. As such those framing the news for the masses find an authentic avenue to stay in contact via social media that has benefits ranging from, “its extraordinary newsgathering potential; its potential as a new tool to engage the audience; and as a way of distributing our news” (Eltringham, 2012), all of which are deeply different from the presentation of reporting that occurred during earlier eras. Days of strongly structured instances of journalism that could not travel with such speed have been replaced as, “social media has trashed many of the foundations on