The Future of Theme Parks in International Tourism

4412 Words Jan 28th, 2013 18 Pages
The Future of Theme Parks in International Tourism |by Clive B. Jones & John Robinett
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|State Of The Industry
|Theme Parks And Tourism
|Developing Trends
|[pic]
|Introduction
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|Europe |
|Europe has a number of existing parks. The industry is spread throughout western Europe with a large |
|concentration of attractions in Germany, France, the Benelux countries, and the United Kingdom. Expansion|
|of the industry into southern Europe is now taking place, with several planned or implemented projects in|
|Spain, Italy, Turkey, and Greece. There are also a number of proposed projects in North Africa and the |
|Middle East. |
|Currently, the European theme park industry consists of 19 major attractions with annual attendance of |
|over 1 million, and some 45 moderate-scale attractions with attendance between 500,000 and 1 million. |
|Europe’s parks generate annual attendance of about 70 million persons, and revenues of around $1.5 |
|billion. The European industry is about 1/3 the size of the U.S. industry in terms of revenues. |
|The European market is changing, of course, with the recent opening of the EuroDisney project. |
|The watchwords for Europe are ANTICIPATION, REPOSITIONING, EXPANSION and CONSOLIDATION. |

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