The Game Changer : Social Media And The 2016 Presidential Election

994 WordsApr 20, 20164 Pages
From the Huffington Post in the article “The Game Changer: Social Media and the 2016 Presidential Election” author R. Kay Green (2015) discusses strategies the candidates are using in order to win over the minority vote, which is to connect the millennial generation with social media. Specifically, social media has been shown to improve voting patterns because the younger generation can see and read about the election through social media. For instance, the subject matter first appeared in the 2008 elections as Barack Obama was the first candidate to use social media to his advantage, with this strategy the candidate was able to gain more voters. Quickly, Obama’s campaign tactic is obviously seen throughout the 2016 election with majority of the candidates now appearing on more than one technology platform. Throughout the article R. Kay Green uses ethos, pathos, and logos to support and express the impact that social media has had on the 2016 presidential elections. In the article “The Game Changer: Social Media and the 2016 Presidential Election” Green (2015) uses logos to support the amount of money spent on social media and uses specific percents to show how many political discussions take place over the internet. For example, R. Kay Green states, “ political ad spending is expected to reach an astounding $11.4 billion...social media is estimated to account for more than half of the $1 billion budget for digital media ”. In other words, the evidence above explains Green

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