The Generational Shift in Communication Essay

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I believe that one’s age and generation do not affect their leadership style nearly as much as there life experience, motivation, and knowledge. A leader can be successful at any age, if they are willing and eager to constantly adapt their communication styles to accommodate their followers’ needs. However, within each generation there are different values and management styles and if an individual resists adapting to newer methods and neglects to embrace change they will not be a successful leader. For example, the business world has grown into a much different culture than it was 20 years ago. With the Information Age booming, information is readily accessible to many individuals and the lines of communication between leader and…show more content…
(Behrstock–Sherratt and Coggshall, 2010) It is the combination of the focus on relationships, embracing the technological age, and their desire to create a positive impact on society through their business practices that separate Generation Y from other generations and have created the shift in how teams communicate with one another. Leaders in Generation Y value and appreciate the professional relationships they create within their organizational culture, which creates a more democratic way of leading a team. Within this democratic leadership style, effective communication is essential to successful operations. New research has allowed Generation Y leaders to apply the knowledge they gain prior to getting trapped in the routine of a dictatorship. In the past 5 years alone, there have been multiple studies done regarding solely how leaders can communicate with their team to create the highest success rate along with the most invested followers. According to Clark (2008, para. 2), “Studying the communication process is important because you coach, coordinate, counsel, evaluate, and supervise throughout this process. It is the chain of understanding that integrates the members of an organization from top to bottom, bottom to top, and side to side.” It is this cyclical ideology that has encouraged follower feedback and leader responsiveness and active listening, rather than acceptance of an individual leaders’ vision. The other communication shift that has
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