The George Foreman Grill Case Study: Entrepreneurial Venture and the Art of Selling

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Introduction The relevance of entrepreneurship to society cannot be overstated. Apart from job creation, entrepreneurs devise new ways of doing things and make improvements on old processes. This text concerns itself with George Foreman - an athlete turned entrepreneur. Foreman is better known in the entrepreneurship circles for his grill christened the George Foreman Grill. George Foreman: A Brief Background Born in January 10, 1949, Foreman rose from relative obscurity to become the World Heavyweight Champion (Notable Biographies, n.d.). According to Lee (2011), it is during his stint with the Peace Corps that George Foreman learnt how to box. Although he later lost the title to Mohamed Ali, Foreman made a comeback in the early 90s when he (at the age of 44) "became the oldest man ever to win" the world heavyweight title (Notable Biographies, n.d.). Having retired from boxing, Foreman is today an accomplished entrepreneur better known for his George Foreman Grill. He describes the happiest moment of his business life as that particular day he received a $1 million check as his loyalty earnings for grills sold (Rovell 2010). Indeed, as Rovell points out, it was this check that brought Foreman to the realization that there was indeed a need for him to devote more of his time to this particular business. The rest is now history. George Foreman and his Hugely Successful Entrepreneurial Venture Having wildly excelled in the boxing ring, Foreman has continued to excel

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