The Gillette 's Vice Of The Disposable Crown Cork Bottle Cap

1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life-cycle challenges for Paramount’s current products as well as Clean Edge?

A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry

Suddenly at random though not at random, because we all know ads target certain demographics at key times and in key places across multiple platforms, there it is, the most hilarious, most irreverently shocking ad for a mens razors you’ve ever seen. Try as may, you just can’t bring yourself to skip it. That’s Dollar Shave Club for you. The next thing you know you’re in the office and you must tell someone about what you’ve just seen. I think on a personal level this is indeed the most groundbreaking ad campaign I’ve ever come across. I have never experienced an advertisement with this kind of influence, apart from Apple’s iPhone 7 dual camera ads that had the power to incite so much word of mouth communication about the

Burma Shave and Dollar Shave Club are alike in a lot of ways when it comes to the historical perspective. They both utilized popular media at the time. Also, one utilized a clean rhyme, and one utilized humorous analogies, in that way they are different. A clean commercial doesn’t always gain attention and Dollar Shave Club knew that. Each campaign reached their target audience in a way that was popular at the time. Burma Shave put road signs up on Route 66, a highly traveled country highway at the time. Whereas Dollar Shave Club posted their campaign videos on YouTube because it has a huge mass audience. Based on my research, I would have to say that the Dollar Shave Club was more groundbreaking for its time because a lot of companies hadn’t jumped to YouTube for commercials yet, also no one had thought of having a monthly subscription for razors, whereas women already had subscription boxes for clothes, makeup and more.

Your handsome azz Grandfather had only one blade… and polio! So, stop paying for shave tech you don’t need. (Dollar Shaving Club commercial)

The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale.

Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market.

A bottle cap magnet can be mounted under a bottle opener to keep the caps from flying all over the place. It can make a fun drinking game to see how many caps can stick to the magnet too.

* Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional, involved razor users, and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors, Involved is for 28%, and maintenance users account for 33%. In 2009 consumers razors and replacement cartridges at a higher rate than ever before.

By all this we can conclude that Gillette was actually consumed by its ambition to earn more revenue through the wrong way. Instead of trying to generate more profits buying other businesses, the Gillette executives should have focused more on the continuous innovation to their own company, because after all it was this continuous innovation and dedication that took Gillette to the top and avoid it to have any serious competition until 1962.

Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design, Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product. It also needs to decide on the promotional activities to be performed adhering to the budget constraints and also must decide on the distribution channels through which it can reach to the masses.

The Indonesian economy has constantly grown within the last 20 years. However, the shaving market is still underdeveloped compared with Western markets. Hence, Gillette should provide more information to spread widely concept of shaving. Moreover, it should introduce new products to facilitate the introduction of shaving products to non-shavers and increase the frequency of shaving in current shavers.

Johnson & Johnson was founded in 1886 by a New England Druggist named Robert Wood Johnson. Robert had his ingenuity inspired when Joseph Lister revealed that infections in the operating room were caused by airborne germs. Robert joined with his brothers, James and Edward, and started producing dressings in New Brunswick, New Jersey in 1886. They started with only 14 employees and were situated in an old wallpaper factory. Johnson and Johnson became incorporated in 1887. (Johnson & Johnson)

There are four vital companies who play a very important role in the metal industry and these are Anheuser-Busch companies, Pepsico, Coca-cola enterprise and Coca-cola company. These companies could have a great bargaining power over can companies while having multimple suppliers and being able to switch suppliers which gave the companies more flexibility to choose from if there was any issue with the price, quality or service.

What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G?