The Gladiator Trailer Essay

1849 Words 8 Pages
In the summer of 2000 a box office hit was released. “Gladiator” was a brilliant action film set in Ancient Rome, which appealed to over 15s from both genders. The film was hugely successful and raked in over $190,000,000 in the U.S box-office and $434,000,000 worldwide. However the film wouldn’t have been nearly as successful as it was without the help of an exciting and gripping trailer to appeal to the target audience. Trailers are very important in the film industry because it’s the one chance film-makers have to attract their target audience. They try to choose clips which will appeal to their target audience and also makes the film-makers trailer more distinctive by including unique selling points (USPs). In this essay I’m …show more content…
Some examples are white sand on the coliseum floor, gold and brown coliseum walls, and red rose petals falling around Maximus. Without this use of colour change the audience would find it more difficult to tell that the hero experienced a radical journey from a general to a slave to a gladiator, then a hero. As the trailer begins, slow images combined with Written Words are used to give the target audience time to familiarise themselves with the story of Maximus. For example the first few shots are of Russell Crowe as a general, then a slave, then a gladiator. This makes it clear to the audience who the main character is and helps to set the scene. Then the images start to become faster and more exciting. This is achieved by using rapid cuts which increases the viewer’s excitement. For example the viewer now sees images of sword fights, fierce tigers and overturned chariots. A shot of a chariot overturning and the image of a horse jumping through flames have also been included, but slowed down because they are exciting stunts and the director doesn’t want the audience to miss them. Also by encapsulating a shot of Commodus screaming at his sister the audience can tell that the film will be dramatic. By making the scenes faster and more violent, the director has gripped the audience so they will go and see the film. Another important element of the trailer is the sound. Throughout the trailer tense, exciting music is played to draw the
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