The Global Arches Business

When it comes to globalization, everyone may have a different vision of it’s outcome. For Marcelo Gleiser, the author of “Globalization: Two visions of the Future of Humanity”, a completely globalized world may result in a dystopia. In contrast, Jeffrey Wasserstrom, the author of “A Mickey Mouse Approach to Globalization” and Tanveer Ali, the creator of “The Subway Falafel Sandwich and the Americanization of Ethnic Food” may think of globalization as other cultures sharing each other’s components to interact on a new level and spurring a more “open-minded” (Ali 27) individual.

Contemporary globalization is an exceptionally multifaceted phenomenon and can be defined as "an intensification of cross-national cultural, economic, political, social and technological interactions that lead to the establishment of transnational structures and the global integration of cultural, economic, environmental, political and social processes on global, supranational, national, regional and local levels" (Huynen, Martens & Hilderink, 2005). The very nature of the American society has experienced insightful and compound changes due to globalization that has brought with it both new opportunities and risks. Similarly, the impacts of globalization

In Paul Feine’s essay “McBastards: McDonald’s and globalization”, he addresses the negative views that many foreign cultures have about McDonald’s. He divides the essay into four sections. By breaking down the essay, he clearly shows his audience the ways in which the world views McDonald’s. He discussed the idea of cultural imperialism and the negative effects on foreign cultures, but shows the reader that these views may not be accurate. He ended his essay with a paragraph focusing on how McDonald’s brings people together.

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

At this point of time, globalization has grown to be a phenomenon that is significantly important economically, politically, and culturally. The amalgamation and incorporation of the world economy around the globe has reshaped business. Not only this, it has created "new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty" (Kiggundu 2002, p. 4) by restructuring the lives of the individuals. For some, globalization is associated to modernism and contemporary practices. Others understand it as American domination (particularly those living in Asia). On the other hand, some people believe it to be the emasculation of America (Kiggundu 2002, p. 4).

So with the introduction of a foreign symbol into a host country like a new McDonald’s restaurant, the impact is not so dramatic and the host country does not fully take in the American culture but shapes it in a way to suit their lifestyle and tastes. For example, the food and names of the food at McDonald’s in Tokyo is slightly different to those in America. In India, it serves lamb burgers and in Germany beer is available. This shows that the American formula was not as international as had been hoped, and local cultural practices had to be acknowledged.

Fast Food Nation covers two parts of the American fast food; the iconic and cultural domination of American fast food after WWII, and how the food that makes up the meals make it from farms to the dinner table. Author Eric Schlosser starts the book by talking about Ray Kroc, who is the leading force behind the domination of McDonald’s as the USA’s largest fast food restaurant. As an iconic part of the US, McDonald’s is better than any other; their logo, the golden arches, is recognized more globally than the Christian cross. After talking about how McDonald’s has spread all over the world, Schlosser describes the life of working as a fast food employee earning minimum wage. According to Schlosser, fast food joints have a culture like no

Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print. While I was looking at the cover of the book, I noticed that it included the words “All American Meal”, and I wondered what that meant. For me when I hear those word I picture a McDonald’s, or any other fast food restaurant. Why is that? Is it because the United States comes in at 12th for the most obese country, with 35% of the population in overweight (Worldatlas). Or is it because we have made a name for ourselves, by being the country that consumes the most fast food (Economist)? In the first chapter of the book The American Way, Schlosser is disscussing various fast foods we eat such as McDonald 's, Domino 's, and describes how fast food has impacted American lives, such as obesity in all age groups due to the appeals to younger children. He talks about the McDonald brothers and Carl Karcher and how they established McDonald 's and Carl 's Jr.

Fast Food Nation: The Dark Side of the All-American Meal, is categorized into two categories, “The American Way,” that examines the inauguration of the Fast Food Nation within the background of post World-War II in America and “Meat and Potatoes.” These two categories evaluate the industrialization of fast food, along with the dangers of consuming meat, the chemical flavoring of food, the working conditions of the meat industry, the global background of fast food, and the production of cattle. The book introduces the McDonald’s brothers and Carl N. Karcher which investigate their performance as developers in the fast food industry in California. This results to the inspection of Walt Disney and Ray Kroc’s intricate relationship on the rise to fame. All these well known

The world is not a large and strange place anymore. The world is a place that is interconnected and intertwined. The world has become from a place that each country and their peoples are separate and isolated to a place that each country and their peoples are part of a global network. Thanks to globalization this is occurring. Globalization is the ‘international integration” or ‘de-bordering’ – “a number of highly disparate observations whose regular common denominator is the determination of a profound transformation of the traditional nation-state” (Von Bogdandy 2). Globalization is connecting different people from different cultures and backgrounds together. More and more corporations are entering new foreign markets to sell their

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

Globalization is far reaching in this day and age. Globalization is the worldwide flow of goods, services, money, people, information, and culture. It leads to a greater interdependence and mutual awareness among the people of the world (Tischler, 2011, 2007, p. 430). One non-Western culture that has been impacted by globalization is China. An example of the impact of globalization on China is their economy. Since joining the World Trade Organization, China has transformed from a culture that relied on economic self-sufficiency and shunned the thought of globalization to an economy that is progressively more open to trade and foreign investment.

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

The concept of globalization is a complex and peculiar one, failing to be definable by a single, precise definition. Centrally, globalization involves information and goods being exchanged amongst different countries. These interactions and interchanges among countries globally over time is due to an increase in communication and transport networks. Globalization is often divided into three main areas being economic globalization, cultural globalization and political globalization. All three are vital areas to one’s life and globalization is said to have a large impact on each. Although globalization is controversial in the aspect that it cannot be declared just how much of an influence the notion has in the world. Political scientists such as Muhammad Ijaz Latif, Anton Pelinka and Martin Wolf all discuss this issue in their respective pieces as well as differing aspects of globalization such as the role the European Union plays in relation to globalization, the different perspectives of globalization and the challenges of the nation-state in regards to globalization.

Globalization is an undeniable phenomenon of our modern societies. Global patterns keep spreading in many fields of our everyday life: food, economy, marketing, and last but not least, culture. Cultural products are indeed very often produced following the American pattern and exported to various places around the world. Hollywood blockbusters are huge hits in many different countries, our radios broadcast more and more American songs and even our national singers choose to sing in English rather than in their native language. Globalization is caused by many different factors. Cross-border processes such as interregional trade, employment, population migration and military conquest or colonization probably constitute the main factors (Holton, 2000, 141, 149).