The Global Competition Today, Is The Basic Element To Define

Businesses continually adapt to a changing environment to maintain their market position (Appelbaum, Habashy, Malo, & Shafiq, 2012; Biedenbacha & Soumlderholma, 2008). Change is inevitable considering the current rate of technological advancement and the growth in global competition (Appelbaum et al., 2012; Armenakis & Harris, 2009; By, 2007). Increasing competition and the need for strategic flexibility and globalization is affecting almost every organization today, regardless of size, market, focus, and so on (Jaros, 2010).

In order to gain and sustain competitive advantage an organisation must understand the environment in which it operates in order to compete.

The competitive environment : competition from the industry can impact a company’s strategy and operation. For example if a competitor release a new or similar product that threaten to steal market share, an organization must be ready to change in order to retain its

Human Resource Management is designing management systems to ensure that human talent is used effectively and efficiently to accomplish organizational goals (Mathis & Jackson, 2008). To that end, Human Resource

Through an internal environment analysis, companies can identify and understand their own unique resources, capabilities, and competencies that are required for their sustainable competitive advantage. Resources, capabilities, and core competencies are the foundation of competitive advantage. There is no competitive advantages are permanently sustainable in any companies, so they have to consist on their current advantages and develop new advantages by internally understanding and analyzing their resources and capabilities. Competitors have their own unique resources, capabilities, and core competencies to create values for their customers. Both tangible and intangible resources, which include individual, social and organizational phenomena, are combined to generate capabilities. In turn, company’s capabilities are used to build core competencies. Also, core competencies are as a source of competitive advantage for a company to win in the competitive market.

The businesses have become competitive. With the forces of globalization, E commerce and Internet the global market has shrunk and as a result the organizations have to compete in the global market. Today organizations have to focus on both internal and external environment.

This article focuses on strategic analysis and strategic development of today’s dynamic, competitive business environment for companies.

This article focuses on strategic analysis and strategic development of today’s dynamic, competitive business environment for companies.

Today 's fast-paced, competitive business environment has resulted in "rediscovery" of the human resource management function as a group that may be able to enhance firm competitiveness and performance by being "strategic" (Dyer & Kochan, 1995; Ulrich, 1997). Strategic Human Resource Management is a term describing an integrated approach to the development of Human Resource Strategy that will enable the organization to achieve its goals (Armstrong, 2005). Whiles strategy is an action that managers take to attain one or more of the organization’s goals. Strategy presents a general direction set for the company and its various components to achieve a desired state in the future. This results from the detailed

Barney, J. (1986), Types of competition and the theory of strategy : Toward and integrative framework. Academy of Management Review, II(4): pp791-800

This article focuses on strategic analysis and strategic development of today’s dynamic, competitive business environment for companies.

One of the greatest artist Pablo Picasso once said, “Action is the foundational key to success”. Well, we all agree with this quote, but there are many variety of factors that also implies in aspect of life. In the field of business, one of the key elements that ultimately controls the destiny of an organization, is their competitive advantage in a particular industry. The competitive advantage is defined as “an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices”("Competitive Advantage | Business."). In order to deeper understand of competitive advantage in a firm, I chose to read the book “Competitive Advantage Creating And Sustaining Superior Performance” by Michael E. Porter. He is an economist, researcher, author and professor at Harvard Business School most of his career. His extensive researches and wrote many books about economic theory as well as strategy concepts that made him widely recognized in economics and field of business.

According to Decenzo and Robbins (1994), “Human Resource Management is a process of procuring, developing and maintaining the performance level of the employees to achieve the organizational goals in an efficient and effective manner”. The HRM practices of recruiting and selecting employees, training them for their job, evaluating their

According to Gerber, the definition of global competition is not impeded by political, geographical and other location-based barriers significantly. (Gerber,2010) As the global market become more important, organisations ' strategy has to accompany with in order to meet the changing trend in the market. 'Strategy is the extension of an organisation over the long term through changing environment with its configuration of resources and competencies to fulfill stakeholder expectations.’(Johnson, Scholes and Whittington,2008) This essay is going to discuss the for and against of Hamel and Prahalad 's contention on global competition by using the concepts of strategic intent, strategic leverage and core competence to analysis with different companies examples.

The diversification of customer needs results in the competition more and more intense. Thus, both competitive advantage and core competency are the effective weapons to come after competitors in a globalized market. A lot of well-known companies rely on a resource-based strategy to develop through technologic assets and intellectual properties like Google, IBM, and Apple. However, such strategy is not good enough to deal with challenges through remaining competitive strategy in changing business environment. There are two reasons that cause business environment changing fast that are the inner expansion of the organization and replication of competitors such as Xiao MI. Therefore, Strategic management gives play to an important function incorporating