The Global Sports Industry

The American economy took a turn for the worst in 2007. Known as the “Great Recession,” the American economic recession entered into a recession in December 2007. The recession came after a large expansion in housing construction, home prices, and housing credit which began in the 1990s (Weinberg, 2013). The recession was large enough to impact all aspects of the American economy. The United States’ GDP dropped by 4.3% and the unemployment rate rose to 10% (Weinberg, 2013). Like most industries during the “Great Recession,” the sport business industry was affected. However, the effects on the sport business industry are far less severe than the effects on the other industries.

1. When the Dayton Dragons opened the gates of their new field in April of 2000 with what the team dubbed the “world’s largest outdoor billboard” they were using the strategy of:

Historically, sports franchises were privately funded. Currently, they are publicly funded which gives the sports team more power because relocating is no longer expensive or risky. Therefore, “sports franchise owners no longer construct their own stadium because they are not a good financial investment, and taxpayers pay for it, which increases their profits” (Bandow, 2004).

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

In this week's Sports Business Journal an article that really stuck with me was the “Daily fantasy ad buys makes NFL a big winner” I am just learning about sport fantasy so the information given was a very interesting insight. Fantasy is a newer concept that has only been around for a couple of years, yet it is a fast growing market. One of the big reasons that I think this market is picking up such momentum is because it is on a personal level where you make the decisions. However for business and marketing this is a terrific opportunity to doing things like ads because of the number in the audience that you would be reaching. In the article is states that “ fantasy companies has added more than $200 million in ad sales revenue for the NFL’s

Decades have passed and with time comes change, it should not come as a shock that as a society we’ve grown and developed. The way we consume sports, its mechanisms, and the culture behind it, has changed outstandingly. The effects that media has had on the sporting industry and consumerism in the past two decades have been tremendous. The development of high-definition tv’s, live streamed sporting events, video games, and even social media, has globalized sport and transformed the way fans and athletes interact. This transformation from conventional sports consumerism to modern day has come as a great shock to many. Stephen Brunt’s article Sports Consumption Will Undergo Revolution in the Decade Ahead focuses on how the landscape of the sporting industry will be profoundly transformed, not only in the games and the athletes themselves but in the way we consume them as entertainment. Brunt’s argument on how the new modern tools that have been developed (in association with sports) have changed his view of the “all American dream” of sports consumerism, is outdated. We do not agree with Brunt’s arguments towards the future of sports consumption, and the supposedly negative effects that will come in regards to future generations.

Although following the path of athletics might seem like a good idea, student athlethes forget to consider the immense risks that come along with depending on athletic ability. In the world of sports entretainment players come and go. It is extremeley competitive with little chance of advancing unless you are alaways on top of every move.

According to our text, innovations can develop as a result of pressures and opportunities from the environment. Environmental determinants are those that exist in the context outside of the organization that facilitate innovation or act as a barrier to innovation. Amy Howe, Ticketmaster’s CEO, sees a common thread in all the major changes the ticketing giant is pursuing. With mobile ticketing, social media – based selling, increased in – venue engagement, seat upgrades, and last minute offers, the millennial audience is in the center of all of these innovations. The entire sports industry is trying to find ways to more deeply reach customers now in their teens to mid – thirties. The millennial generation is a more digitally connected and socially oriented group, with the oldest portion of that demographic just beginning to approach their peak earning years. The millennial audience represents a quarter to a third of their overall revenue base. As baby boomers begin to become a smaller part of the audience for sport teams, millennials will soon be the

Price wars are everywhere around us! The entire airlines industry to the famous battle between McDonalds verse Burger King, price wars benefit and give more power to consumers. An example of an industry with price wars could be seen when viewing the concert and sport ticket event industry. Ticketmaster, Stubhub, Seatgeek, Vivid Seats, and the many other mediums for purchasing event tickets make for a rough, cut-throat, and very competitive industry. My first attempt at avoiding price wars would be to gain an exclusive event or sporting league event right to be the only company to offer tickets to that event or league. Second, I would create a favorable product differentiation from the competitors making my ticket service a commodity for

One of the key benefits of becoming a naming rights sponsor is the exclusivity the sponsor will receive. One of the most prevalent benefits that exclusivity gives a business, is the opportunity to increase sales while denying competitors that same stage of influence. In other words, exclusivity prevents any competitor of the same category to be present within the same sports venue as the naming rights sponsor. Another important part of naming right sponsorships is the hospitality and entertainment that are provided. Sponsors are able to construct and enjoy hospitality and entertainment that is unavailable to the general marketplace. For instance, our team would be willing to offer a naming rights sponsor free VIP tickets to home games. Also,

Ticket sales are the most controllable revenue for football clubs and charging the right price for a ticket can drive revenues and profits up.

In order to be successful in sports business, one must be able to relate to the complex relationship between profitability and maintaining relationships. Having relevant experience and and education of these issues in sports is paramount to finding this success. This includes work with the community and other extracurricular activities that help one understand what it takes to be a successful sports professional. I will outline the experience, educations, and beliefs that I believe make me a strong fit for the Devos Sports Business Management Program.

Different societies have different standards dictating how people should dress, eat, and how their bodies should look. Recently, in developed countries, societies promote enhancement supplements and medications in their standards for what its members should aspire to use. Because of this, men face increasingly more pressure to take these products so they can comply with social norms. The modern sports industry shows this increasing trend in male consumption of supplements. In 2013, 45% of collegiate male athletes in a study reported using some sort of nutritional supplement during their training (Darvishi). This supports the idea that in modern American advertisements, advisors place increasingly more pressure on men to take synthesized

An organization is established, it has some mission and vision. This mission and vision define its operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the “sustainable” competitive advantage - where competitor cannot easily duplicate the firm’s strategy.

All-Star Sports Complex will be a full-service multisport complex situated along the Interstate in D.C. Virginia, and Maryland area. There are currently no other sports facilities like this one anywhere in this area.