The Global Strategy of Nike's Industry

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

NIKE Inc. main headquarters are located in Beaverton, Oregon. Mark Parker leads the executive team of NIKE Inc. NIKE website says that, “Parker joined NIKE as one of our first footwear designers back in 1979, and he’s been at the center of NIKE innovation ever

Nike does not own any of the factories that produce its products in Asia, and subsequently they do not directly employ the workers or management. They contract out work to factories that make all of the products and run all of the factories. They have a massive amount of leverage when

The sales of Nike products in America are consisted of the main part with the percent of 34%, and in Europe, Middle East and Africa, the sales are 29% of the whole one. As to the first pair of Nike shoes; it is the track running shoe. Shoes win about 53.7% of the total profits for Nike Company. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And the most powerful rival can be Adidas whose profits of sports area attain to $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Nike Company makes its products gain great popularity through the way of cooperating with the famous athletes, professional sports teams and college athletic

As the world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. Nike was previously known as Blue Ribbon Sports (RBS) founded in 1964 by Phil Knight and Bill Bowerman. Phil Knight was a middle distance runner from Portland who trained under track at the University of Oregon and field coach Bill Bowerman. It initially operated as a distributor for the Japanese shoe maker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971 with just $1,200 in the bank. Over the last 10 years, Nike has more than doubled their revenue and also an impressive increasing amounts of employees. To see whether or not Nike is a fortune company to invest in, analyzing financial ratios will help us to make the choice better.

It all started with a simple handshake between two running geeks in Eugene, Oregon and now they own the world's most competitive sports and fitness company. The Pacific Northwest is Nike's hometown but like so many ambitious souls, they have expanded their horizons to every part of the world. Nike has two headquarters; it’s World Headquarters in Oregon and its European Headquarters in The Netherlands.

Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through design of innovative, better strategies of marketing and production. Now there are 700 shops and offices in 45 countries all over the world for this company. Location of Nike’s factories are mostly situated in Asian countries such as China, Indonesia,

Nike, a transnational corporation located in Oregon; the leading supplier and developer of athletic shoes and apparel goods; with $27.04 billion USD in sales revenue for 2014 (http://www.forbes.com/companies/nike/) in contrast to Adidas, which has a sales revenue of $19.24 billion USD in 2014(http://www.forbes.com/companies/adidas/); experienced an explosive growth since the 1970s, the industry has globalized widely

Since many materials that Nike uses to make their shoes originates from Eastern Asia, many of the production lines and manufactures are in those areas that are far from the U.S. Following my last source, the article talks

Nike, founded in January 25 1964 by Bill Bowerman and Phil Knight, is the world’s largest sportswear designer holding a dominant position in the worldwide athletic footwear industry with a market share of 33%. It markets and distributes athletic footwear, apparel, equipment and accessories, constantly emphasizing on technological innovation, developing and manufacturing products that help reduce injury, maximize comfort and enhance athletic performance. However, a large percentage of the products are worn for casual or leisure purposes. Nike also gains income for its wholly-owned subsidiary brands such as Hurley, Converse and Jordan Brand.

Nike is the world 's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton, Oregon and owns facilities in Tennessee, North Carolina and The Netherlands. The company operates in the Americas, Europe, the Middle East, Africa and Asia Pacific.

Nike is an American multinational business that is occupied in design, development, manufacturing, international marketing and it sales clothing, footwear and other sport equipment. The company was established in January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil knight, and in the end the company was officially called Nike. Nike has so many factories that located around the world, but the most famous factories that produce the clothing and other sport equipment are in China, Vietnam, Indonesia, Mexico, and in many other countries. Furthermore, Nike searches for countries that have people are willing to work for the factory in order to make a living for their family.

Nike specializes in research, development, manufacturing, and distribution of various products within the apparel footwear and accessories market. Founded in 1965 and headquartered in Beaverton, Oregon, the company operates in three core segments: footwear, apparel, and other equipment. The apparel and equipment product segments offer a variety of products from shirts, pants, protective gear and many other sporting goods. Within the footwear segment, Nike has been a global leader in technology and style innovation. The company currently has over 44,000 employees and operates globally.

At the end of FY2016, the company operated 362 retail stores in the US and 683 retail stores in its international markets. Nike products are available via e-commerce websites in more than 40 countries.

Headquartered in Beaverton, Oregon, Nike currently operates in more than 160 countries, employing more than 30,000 individuals around the world. Nike’s is diversity and inclusion. Nike believes that “diversity helps drive success”. Nike’s current VP of Global Diversity and Inclusion states that Diversity and Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers