The Globalization/Consumption of Digital Media

By Imtiaz Lakhani Supervisor: Assistant Professor Philippe Rouchy Master’s Thesis in Business Administration, MBA programme Fall 2010 MBA Thesis 2010 – Author: Imtiaz Lakhani    Page 1 of 76 Abstract Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many businesses have tried to adapt their business models to the digital world to maximize their value and

Media convergence in the digital era constructs a global ‘flat earth’, allowing for interaction of old and new mediums across various media platforms. Technology has become an increasingly dominant means of communication as it allows for information to be stored and shared across great distances. Flew (2005) suggests that this globalisation permissible through digital and online communication has effected cultural change. Individuals can communicate from any part of the world, irrespective of physical and geographic barriers via an interactive digital media environment across networked ICT Devices. Thus he suggests that new media is synonymous with digital media and therein digitisation – the translation of information into binary code,

Abstract With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Career and College Research Paper Our world gets more digital every day. Nearly everyone has a smartphone and a computer. Even more people have a TV and if people do they are in contact with the digital world everyday. Multimedia Artists and Animators (MMA) have a big impact on this because

It is helpful to us in lot of ways. The following bibliography reveals the different aspects of electronic media.

Taught by Jeff Rhoades in room N206A, The digital media is a learning communication, information and technology class taught through 7 different classes. The digital media class learns about Journalism and Film making, Rhoades has taught 10 years as a teacher in Oregon, 6 of those years teaching digital media, Journalism, and film making. A student can take digital media at the start of any quarter by just switching their classes. One student picked digital media because they wanted to learn a new perspective on film making. Everybody else just got thrown into it. Digital media is important for students because it teaches them about modern photography, film making and journalism. Mr. Rhoades teaches digital media because it matches his master’s

Copyright vs. the Right to Copy Today's digital technology and the computer have changed how the average consumer can acquire information and entertainment. No longer do we have to wait for the CD to hear a new song, or the release date to watch a movie. The technology is available on our home computers. But is this an infringement on copyright? What about the rights of artists, authors, producers, or actors? Has our technology progressed so far that it infringes on these peoples' livings? It is only a matter of time before laws are passed regarding Internet use. Are we ready to give up the freedom we have had up to this point? In her essay "The Digital Rights War", Pamela Samuelson states that " The new future of technically protected

Commercial Media and the Function of Entertainment The most important function the media should provide is entertainment. In the book, Convergence Culture: Where Old and New Media Collide, by Jenkins Henry, the author reveals the applicable function of the media, in this case entertainment, which enables users to access different media products (Jenkins 16). This function, which is mainly meant for pleasure, can be provided in different ways. Commercial media is one of the ways of showing the function of media, in this case entertainment. Commercial media deals in multimedia products provided through different devices, which allow users to access entertainment products in a convenient manner. In the book, Personal Connections in the Digital Age:

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.

Notes on the definition The definition given here is somewhat qualitative in nature because there is not yet an accepted, rigorous definition. At issue is how to

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

However, with the revolution of computers and automation speeding up, multimedia strategies are also undergoing lot of rapid changes and improvements. There are some key advantages to multimedia technology for advertising which are listed below:

When most people think of the media they think, various information sources such as magazines, radio, television and the internet. Media not only refers to the means of transmission of what people see, read or hear but also products –television programs, podcasts or news broadcasts.(scott,pg 136)

Essay: "The role of media in globalization process" If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like “pen” of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called “world wide web”. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

Electronic Media: For many people, it is impossible to imagine a life without their television sets, be it the daily news dose or even the soap operas.This mass media includes television and radio. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets.