The Globalization of Culture

For decades till today, the word of “Globalization” has been a controversial topic between the nations. Some people are against and the others are for it. In simple words, the meaning of globalization is the merging of all the world to become a small village, and that is surely will lead to more interaction between the people from different parts of the world.

At the moment, the whole world is being swept by globalization at a speed that is both immense and inescapable. The present scenario can be associated with that water glass which is considered as half-empty by the pessimist and is viewed as half-full by an optimist. The Internet has empowered cultural globalization tremendously. It has initiated an environment that is globally borderless. If the impact of internet on cultural globalization is judged, one would crystal-clearly observe that it has made nations realize their potentials and strength. Its usage has created new and additional wealth worldwide by eliminating cultural differences ("Creating Wealth in a" 2006, p. NA).

Globalization, defined as “a process that aims to expand business operations on a worldwide level, and was precipitated by the facilitation of global communications due to technological advancements, and socioeconomic, political and environmental developments” has been around for ages. However, it is a force that is becoming increasing more relevant in today’s world. In layman’s terms, globalism is the merging or “melting” of individual perspectives and markets into a more global market. As of recently, society has been obsessed with studying globalization. However, the conversation is rarely economical. Globalization is typically looked at as a social or cultural force that is shaping and connecting the world. This is scene in clothing styles, human travel, and popular culture that has become increasingly similar across nations. That sentiment isn’t wrong-globalization does have a cultural side, but many people are missing the economic impacts that this new world is facing. In fact, the economic implications of globalization and how governments legislate to control them leads to significant opportunity, but also huge threat globally.

Cultural globalization is a phenomenon referring to the rapid movement of ideas, attitude, festivals, values and cultural products across national borders. Specifically now in the twenty first century, where the rapidity at which Cultural globalization is increasing is really high. Now days people are really free with each other and how we can get whatever we want anywhere on the planet. This motivates small, indigenous groups, and brings them out in the world, mixes them with the world and makes mother earth a global village. This brings all of us together. This has helped the world by, accepting people the way they are and by not to differentiate others by many factors which deface humanity. Cultural globalization has helped humans live as one even though we are so diverse cultured. People, cultures, groups, countries have opened to the world because of this, the world gets to know about others and they also have a sense of belonging. Small factors like having a multinational corporation store, tourism, internet in a country help us the most to globalize.

We all live in a globalized world; due to technologies being rapidly made it has driven globalization. Now we are well informed about other countries across the entire world and able to communicate internationally. Globalization has created a framework for cooperation among homelands. Generally, it has affected our nations and, indirectly we, the citizens in various ways; economically, politically, and socially, however it is a fast integration and association of various nations, which shapes the world affairs on a global level. The concept of globalization is evident in the many difficult challenges that come with it, involving our cultural differences, and the regulating challenge of globalizations. The phenomenon of globalization has affected many cultures around the world, resulting in the Americanization of other nations.

Although the first use of the term ‘globalization’ can be traced back to the 1940s, it was only after half a century that this concept stormed the public consciousness. The buzzword ‘globalization’ exploded into the ‘Roaring nineties’ because it captured the increasingly interdependent nature of social life on this planet. Earlier the concept of globalization was viewed as a techo-economic juggernaut spreading western culture and the intellection of capitalism and quashing local beliefs and national traditions. Thus, it was viewed as a ripple of Americanization. One corollary of the propagation of this perspective created fears in the minds of people, who had utter love and affection towards their own culture.

Globalization, which is the international integrations of people, economics, and culture, has changed the world. Cultural globalization is “a phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions” (Watson 2016, para.1). Many people believe that their culture is under fire by cultural globalization and the birth of the new global village. One such example of this is the case of the Canadian Magazine Dispute of the 1990’s.

Globalization has many benefits and detriment to the culture in the developing countries. Globalization has increased cross-cultural understanding and sharing. A globalized society boosts the rate at which people are exposed to the culture, attitudes and values of people in other countries. Many developing countries cultures has been changed through globalization, and became imitate others cultures such as, America and European countries. Before globalization it would not have been possible to know about other countries and their cultures. Due to important tools of globalization like television, radio, satellite and internet, it is possible today to know what is happening in any countries such as, America, Japan and Australia. Moreover, people

Over the next decade, there will be an increased need for innovative Earth information systems to support the international space community's efforts to provide a robust infrastructure.

One of the obvious cultural aspects that is effected by globalization is food. For example, the impact that American companies posed on other countries’ culture can be related to food, which represents on two levels. First, in many countries food itself is an integral aspect of the culture. Second, a certain society’s custom and habits can be influenced by food restaurants (The Levin Institute, n.d.). Now people could enjoy macarons, spaghetti, burritos and sushi without traveling around the world. Globalization makes everyone easily able to approach delicious food in

This can be felt through miscellaneous ways such as diffusions of beliefs and values, Tv Series, fast food restaurant, and a new globally connected form of professionals etc.( Levin institute, 2015).All of these aspects can project either good and bad effects, opinions, and influences from people. However, most Americans do not agree the idea that US popular culture is a menace to foreign cultures. “In October 1999 PIPA asked, "How much of a threat, if at all, do you think American popular culture, such as music, television and films, is to the cultures of other countries in the world?" Just 24% said American popular culture was a "very serious" (7%) or "serious" threat (17%) to other countries. By contrast 33% considered it only a minor threat, and a plurality (41%) said it was not a threat at all” (Princeton survey research,1999).Needless to say, American pop culture is the most overt way as to show how it has a tremendous impact on people on visceral levels. For instance, As American tv shows and movies which are part of the entertainment industry, are being broadcasted around the world, they end up having a striking impact on the lives of people, more especially teenagers all over the world who tend to feign their favorites actors/actresses in many ways. Too, The inception of the well known US fast food restaurant, McDonald, is another pristine example as how it tends to impact the eating habit of many people on a global

Grazian reveals the three changes that occurred to globalization in the new millennium. Due to globalization, it opened the markets to the world, which allowed widespread of many and different culture. Grazian also emphasizes that globalization is best represented by global cities. Global cities spread different cultures through its population as they will support media and culture-producing industries. It helps people get a feel of these different cultures as the world is bigger than we know.

Globalization has already affected our economic, social, and cultural life significantly. The impact of globalization is only going to deepen and the consequences will be more broadly felt. For our children to live successfully and peacefully in this globalized world, we need to help them develop the appropriate skills, knowledge, attitudes, and perspectives (p. 429).

Globalization simply defined is the intensification of global interactions. The case studies we have studied depict two of the main types of globalization. Economic Globalization, which is the production, exchange, distribution, and consumption of goods and tangible services, and Cultural Globalization, the exchange of materials and symbols that represent facts, meaning values and beliefs. When Globalization occurs it usually has a major impact on indigenous cultures. Optimists or “champions” state that the relationship between culture and globalization has positive effects as it creates a balance between nations. Conversely, critics state that relationships between the two have negative effects, leading to the loss or deterioration of a

Globalisation is the process of interconnectedness and the integration of national and regional culture, economies, and society through the global network of communication, immigration, transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014), globalisation did not mean much in the past fifty years. It could be primarily focused on the trade and also foreign direct investment which are the economic side of the world but it has been expanded to a broader range which including media, culture, technology, trades and political factors nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified as four main characteristics which are stretched social relations, intensification of flows, increasing interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most typical impacts on globalisation. This essay will define and explain cultural imperialism and its impact from the pessimistic globalist and transformationalist perspective.