The Globalization of Culture

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The term “globalization” has been used more frequently in the late 20th century, and along with it is the ongoing development of trade, urbanization and the sharing of knowledge (Wikipedia). The constant rotation of the source of goods, knowledge, new ideas and the explosion of information technology and mass media has brought cultures into contact with each other. As an inevitable consequence, globalization has created an impact on culture, causing changes in three main aspects which are traditional values, human behavior and other forms of art and entertainment. First of all, globalization creates an alteration in different cultural values. Through an international information network made possible by globalization, we proceed to…show more content…
Worldwide integration does not only affect the behavior of the consumer, but also changes habits which have implicitly become characteristic and customs. For example, the traditional culture of Italian coffee has more or less changed after the occurrence of Starbucks in Italy. The link between the Italian and the diverse, unique sidewalk coffee shops has been longstanding, becamoming a part of the life style of Italian people (“Globalization and Global Culture”, n.d.). Globalization makes people's lives become busier, modeled coffee shops like Starbucks introduced take-away coffee, which can be brought to almost every places. As a result, people moving constantly and with the support of convenient products and quick meals offered by McDonald's, Coca-Cola or Starbucks, they spend less time making contact with people around. Apparently, globalization has transformed the culturals habits into a uniform industrial lifestyle. Lastly, art, an important aspect of culture, is also influenced by globalization. One of the consequences of globalization has become familiar is the proliferation of pop culture overpowered traditional art forms. The products of the film industry and American music has proved its superiority in the market. In 1998, 79 percent of English-speaking Canadians named a U.S. program when asked to identify their favourite

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