The Goal : A Process Of Ongoing Improvement

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Patricia Reyes MAN4504 - P80 April 27, 2016 “The Goal: A Process of Ongoing Improvement” After reading the goal I can say that Eliyahu Goldratt is one of the most important and influential people in the business world. The Goal is special because it explains in detail a business model through a fiction novel. The drama of Alex, the main character of the story, is developed all throughout the book as his many marital problems increase because of all the time he spends at the plant and ignores his family. Alex comes to a balance between his family life and his career, but only after spending a lot of time analyzing and reconsidering many business processes within his plant. In this essay, I summarize Goldratt’s The Goal: A Process of…show more content…
Although the reader is never told what kind of product the is manufactured in this company, later on you learn that they use heavy machinery and elaborate engineering processes to manufacture their products. Since Alex’s plant has not been profitable for quite some time, the division president comes in one day and informs Alex that the plant will be closing down within 3 months unless he is able to make significant improvements. Alex does not wish to give up all his hard work for so many years and starts to think about ways to improve the plant and save it from being closed down. The first thing that comes to his mind is to speak to his former professor, Jonah. For my surprise, Jonah is a physicist, but the Alex calls him because he remembered a meeting with him a few months ago during which Jonah puts in question Alex’s business decisions. When Alex is asked to give a presentation at a UniWare division meeting, Jonah raises particular questions about the way Alex defines what is productivity and efficiency in his presentation. However, Alex gets upset about this claiming that he has an MBA, and Jonah is “just” a scientist. What Alex did not know is that Jonah has been an independent consultant working to help businesses improve their productivity and efficiency. Jonah is a very busy man, constantly traveling; and during many phone conversations and face-to-face meetings, he explained his business model to
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