The Goal: A Process of Ongoing Improvement Essay

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“The Goal” is a book written by Eliyahu M. Goldratt and Jeff Cox in 1984. The book is very famous in the management field. In 2004, the author published the third revision of it and celebrated selling over than three million copied of it around the world. Also, the goal book is taught in over than 120 collages. The book was recommended by my professor to be read and summarize as an extra credit. The book is about a plant manger in a manufacturing company, Alex, who was hired in this position six months ago. His plant was suffered because it was running with neither profitability nor productivity. His boss, Mr. Peach, told Alex that the plant will be shut down in three months unless shows some improvements. Alex then, meets with …show more content…
Otherwise, the plant will be closed. The problem starts off when his plant cannot ship quality products on time and with a competitive price. A few days later, Alex get an e- mail from his boss, Mr. Peach, the division vice president invited him for an important meeting in the headquarter with all plant managers and his employees. Mr. Peach began the meeting by talking about the bad performance in the first quarter. During the talk, Alex found a cigarette in the pocket of his jacket. The cigarette reminded Alex of the conversation between him and Jonah, a physics professor, at the airport coming back from a business trip. Professor Jonah believes that the problem of Alex is because he does not know the goal of his company.
Alex took a decision to stay in his position for the next three months and started looking for Jonah. Alex got Jonah’s phone number from his friend who knows about Jonah. Alex talked with Jonah eventually. The conversation with Jonah helped Alex to define the main goal of the company, Making Money, and put some measurements to evaluate his progress toward the goal. The three measurements are: throughput, inventory and operational expenses. Also, Jonah has an opinion about the robots in the plant. He thought that robots do not increase
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