The Goal By Eliyahu Goldratt And Jeff Cox

The Goal by Eliyahu M. Goldratt is about a plant manager named Alex Rogo and his quest of knowledge to make his company profitable again. Alex does this while battling family issues at home with his wife. In the beginning, Alex has no idea where he is going to start or even understand why they are losing money. Everything that he reads according to the numbers of the company says that he is running a very efficient company.

To analyze The Goal, Part 2, I have chosen the second option to analyze a complex value creation system using management concepts. Management is being able to prioritize, making decision and coordinate the entire process effectively and efficiently through others, while utilizing all the resources to achieve the organization objectives and goals. The novel continues as Mr. Rogo seeks for more suggestion from his colleague Jonah to keep the plant operating producing revenue. Mr. Rogo is having some personal issues at the moment, he is having a difficult time managing his family which is probably affecting his professional life and the decision he tries to make regarding in managing Bearington Manufacturing Plant. I would suggest that Mr. Rogo take into consideration the Theory of Constraints (TOC) to assist him in evaluating the production of enhancing the performance of the Plant. According to, Dalton, M. A. (2009). “This is a tool that has been used to help manufacturing operations identify and eliminate bottlenecks. This approach enables innovators to rapidly improve their growth results while gradually creating a culture of continuous innovation improvement.” (p.52).

The main character in “The Goal”, Alex Rogo, manages a production plant that is unprofitable and not efficient with its resources. Alex is given a short amount of time to turn the operations at the plant around and make it an efficient, successful production plant. Throughout the book, Alex Rogo speaks to Jonah a number of times and learns a great amount of information from him. The first significant time that Alex and Jonah spoke was during their chance meeting at an airport lounge. During this conversation, Alex learned a great deal about productivity and goal setting. Jonah explains to Alex that a company has one goal and that the manager must be open about the goal. Jonah then discusses the definition of productivity with Alex and tells him that the true definition is bringing a company closer to its goal that it has set. Among these concepts that Alex learned, he also learned more about his own management style and how it could be improved. Alex learned that he must question common concepts regarding managing and that he must think differently in order to be successful.

The scenario begins with Bill Peach, the VP of UniCo, giving Alex an ultimatum of showing improvements in production

I began this book like most books, with great anticipation that it was going to be amazing, why else would a qualified instructor assign it. I assumed that it would be a shining example of the finest managerial principals in existence all compacted into a simple to read text with plenty of graphs and helpful handouts. I was certain that I would be a more effective leader for having read it. I spent time strategizing how I would write my paper with great enthusiasm. Then, I read the book.

I never thought a book could give me the power to want to follow my dreams. I’m not a big fan of reading, but when I started to read the book Breakaway; Beyond the Goal by Alex Morgan, I told myself “you are going to play on the United States women's national team, no matter what stands in your way.” There's no way I’m going to give up on that goal, even if there are many bad days along the way. If I were to have not come across this book, there might have never been this dream of playing professional soccer. Also, there might not be any determination in me to try to reach my goal. This book has motivated me to try to do many things, and I am promising my self I am going to do all of them.

Edwin Locke and Gary Latham will be the first ones to openly admit there are active limitations with the goal setting theory. It is not uncommon for individual goals to conflict with organizational goals. Moreover, research has proven complex goals have sparked motivation in teams to implement strategies with substantially high amounts of risk (Knight, Durham, & Locke, 2001). Sometimes people will believe higher risk strategies produce the greatest returns, yet high-risk goals consistently result in failure as well (Knight et. al, 2001). Additionally, when individuals simultaneously create two goals there is a greater chance they exert too much energy and focus on achieving just one of those goals. This can lead to one of the goals not receiving enough attention, which can potentially result in the person failing to reach the end result in either goal. In short, these are three common limitations of goal setting that typically draw concerns from other researchers and theorists. However, it is important people are aware of the limitations that do not receive as much attention, such as team goal setting, unethical behavior in high performance goals, and subconscious goals.

But then again, the goal isn't clear to everyone. One of the characters in the book, an accountant, responds to an offhand comment about the goal with a confused "The goal? You mean our objectives for the month?" That's sure to strike a chord with a lot of readers.

The Goal a Process of Ongoing Improvements was Dr.Eliyahu M Goldratt first book. It is a fiction business management novel that primarily focuses on the theory of constraints. The author Goldratt is a critical acclaimed Israeli business manager, physicist professor, and author. He is thought of as the guru of business operation. Goldratt is the creator of optimized production technique and the theory of constraints. He also is the author of the following books: Production the TOC way, IT’S Not LUCK, Critical Chain, Necessary but not sufficient, ISNT It Obvious, The Choice, The Race, What is This Thing Called: theory of constraints, and The Haystack Syndrome.

The book The Goal, written by Eliyahu M. Goldratt, is about the manufacturing process and how it works together to achieve the goals of a firm. The Goal is about science and education. It is an attempt to show that we can postulate a very small number of assumptions and utilize them to explain a very large spectrum of industrial phenomena. The Goal is about new global principles of manufacturing and people thinking logically and consistently about their problems and therefore able to determine “cause and effect” relationships between their actions and the results. In the process some of the characters in the book, Alex Rogo - who is the plant manager, Jonah - a physicist and old friend of Alex, Stacey Patazenik – who manages inventory

“The Goal” is a book written by Eliyahu M. Goldratt and Jeff Cox in 1984. The book is very famous in the management field. In 2004, the author published the third revision of it and celebrated selling over than three million copied of it around the world. Also, the goal book is taught in over than 120 collages. The book was recommended by my professor to be read and summarize as an extra credit.

Book Review of "Goal" 1. What is the problem? Alex Rogo was a plant manager at the Barrington Plant of Uniware, a division of UniCo. One day Bill Peach, division vice president visited his plant and found that there were lots of problems with schedule arrangement, quality, cost & inventory control in his plant. These problems had already made the organization lose money. At last Bill gave Alex three months to improve, otherwise, the plant would be closed. Three months?! That was all Alex Rogo was able to think about. Alex had to start to consider what was the goal of the manufacturing organization. What on earth was the GOAL of the manufacturing organization? Was it better customer service? Larger market share? Lower cost? High quality?

I read the fictional book called, The goal: A process of ongoing improvement by Eliyahu M. Goldratt and Jeff cox. Goldratt has an extensive history of writing novels about business problems and their solutions. His list of work includes; The race, The haystack syndrome, What is This Thing Called Theory of Constraints and How Should it be Implemented?, It’s not luck, critical chain, and necessary but not sufficient. With his most recent work being in 2009 called Isn’t it obvious focusing on retail. The authors purpose for writing this book would be to educate and show examples on how to think outside the box or solve solutions, possibly even save companies. In his own words, “This book is an attempt to show that we can postulate a very small number of assumptions and utilize them to explain a very large spectrum of industrial phenomena” (Goldratt, Intro to revised edition page 2). He states he wants to show that these methods aren’t fantasy and have been/are working in pants around the world, and says that, “Finally, and most importantly, I wanted to show that we can all be outstanding scientists. The secret of being a good scientist, I believe, lies not in our brain power. We have enough. We simply need to look at reality and think logically and precisely about what we see” (Goldratt, Introduction page 2). This story is about a failing or close to failing manufacturing plant in a place called Bearington. The novel begins with the main character Alex Rogo, a

A successful person chooses goals to achieve something that is of great value and importance to them. This in turn motivates the person to achieve the goal because when the desired outcome is very important to a person, that person will be determined to persevere. Goal setting also improves a person 's organizational and time management skills because goal setting requires prioritization and that leads to the successful and sequential completion of necessary tasks. Once a person defines and prioritizes goals a plan should be drawn out detailing how this goal will be achieved. Goals and the time-line for their completion should be clearly defined, it is also important that a person 's

The core constraint of virtually every organization The Goldratt Institute has worked with over the past 16+ years is that organizations are structured, measured and managed in parts, rather than as a whole. The results of this are lower than expected overall performance results, difficulties securing or maintaining a strategic advantage in the marketplace, financial hardships, seemingly constant fire-fighting, customer service expectations being rarely met, the constraint constantly shifting from one place to another and chronic conflicts between people representing different parts of the organization, to name a