The Goal Of Internet Marketing

Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal ………………………… …………………………………………………… 1 1. Marketing and Online Marketing …………………… …………………………………….. 2 1.1 Marketing Definition ………………………………………………………………………. 2 1.2 Online Marketing Definition ………….

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

Given that the UK has fully embraced e-commerce and Internet shoppers now contribute more to the nation’s GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world’s leading online retailers – ASOS (As Seen On Screen). When launched in 2000, the website was aimed at providing consumers a tool to buy clothes and accessories that had been worn by celebrities, or otherwise items ‘As Seen on Screen’, but has since grown to a global online fashion store that has over 65,000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female, 20 year old, fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an

The internet has also brought the social networking phenomenon; it a place where people come together to share insights and opinions. It is also a marketing haven; it’s cost effective and has the opportunity to reach multiple demographics. As long as the family has a computer and internet access the information of Powder Mountain will be easily obtained. In North America alone there is a 77.4% penetration of internet users, the Asian continents have the highest amount of internet users with more than 825 million users. These numbers will only increase over the years, making online marketing an important task of any company. Identifying many of these facts will help a business to achieve success and overcome any obstacles that may get in the way.

Introduction Marketers must confront many legal issues in today's society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a "new medium of worldwide

(P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework.

But those elders who do jobs and other professional activities they don’t have time to survey the market for the product, so those professional also attracted towards e-marketing. Developed countries highly prefer e-marketing because they highly do massive research before buying anything so that’s why the online marketing help to analyze the best product or services for themselves. As we all know that technology gives the power to survey about that product or services which they willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or Newspaper advertisement. Social media marketing help companies to gather potential customers of their particular products or services. In past years, through survey we found out that today’s customers are mostly watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online shopping and advertisement are growing too fast in nowadays market, the industries and business are highly focusing now on e-marketing advertisement rather than

The growth of technology within new generations of society has created new tendencies in which the use of different channels that distribute information online like, social networks, or virtual blogs have been the main target used by advertising to “shoot” at people with images of brands to indirectly attract the viewers to like a certain type of product and style. Therefore, depending on what type of audience is being targeted, advertising will be different from one category to the other.

Internet and social media have changed the way companies promote their image. Some time ago, they tried to reach the masses using vehicles such as radio and television. Now, as people tend to stay more connected over time and to use social media to communicate with each other, there were designed many ways of marketing on them.

Millions of websites and billions of web pages - marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, internet marketing or web promotions are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,

The purpose of this report is to explain what the internet marketing is and how to use internet for advertising, promotions, sales, market research, interactive communication,

People try to using the internet for profit and income. Some people study specially to marketing or network, but it is not enough knowledge. People try applied to the internet, it is working with the marketing. Beneke, Jones, and Malczyk (n.d.) Internet marketing is one way called online marketing or electronic marketing, and it is substantially other marketing event to manage online by way of using internet technologies. It is not include advertising that is present in homepages, but also any types of online activities as social network and e-mail. The appearance of the internet marketing is a digital; it is meaning electronic information to pass in the computer or same device, although naturally it can stipulate within traditional offline sales and advertising. People can show a product in the website. A customer will come to looking the product in internet when they need to buy it.

This research investigates the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature and extent of business strategies used by successful online Entrepreneurs. Nowadays, most people prefer to get first-hand information from the internet. Being a terrific medium of communication, internet not only helps people to stay informed

Over the years Internet advertising, aka Web advertising, is a fast growing business. Plus, “online advertising”, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It has already proved to be significantly important in digital economics, for example, “it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue”. Its attendance is increasingly important for the whole media industry due to the influence of the Web. For advertisers,