The Golfing Market

These magazines and movies are only a small portion of how golf has helped changed society.  Golf provided a helping hand in bringing the American nation closer together as equals.  Blacks and Whites of all ages and gender have been given the chance to play along side each other in a safe environment.  Sports sometimes provide a place for equality.  Golf is a great example of this equality.  Stossel says "golf is beginning to look more like America: diverse, multicultural, and largely middle class" (2).  But, will Americans take advantage of the

Golf is like many sports because they have sponsors and agents. Therefore, every football player that enters the NFL draft has to enter with a agent. According to Golftips-golfsmith.org golf sponsors spent up to 75,000-1,000,000 on just putting a logo on the golfer's hats, cloths, and clubs. This means that golf is a sport worth sponsoring. Furthermore, all golfers have their own personal agent. According to ProCon.org one of the richest athletes Tiger Woods was the first athlete to pass 1 billion dollars in career earns and sponsors played a big role. This means sponsors bring in a lot of money to the sport. Obviously, golfers have agents and sponsors which helps me prove that golf indeed is a

Regardless of what other pro athletes view on the game are, golf is a very competitive and highly paid sport. Tournaments are held at different times of the year in different parts of the world by hundreds of pro golfers. These tournaments can have prize money of hundreds of thousands of dollars.

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

How often does an athlete come along that changes everything about a sport? Tiger Woods, as he is known by most, popularized the game of golf and was able to reach many youth and grow the game that may have been on the verge of dying. Woods was able to energize what many had known as a boring game and instill excitement and drive that was never seen on a golf course before. Woods hit the golf ball unbelievable distances and dominated the sport in a way that seemed unfair. Tournaments were being won by margins unlike any in history and many golf course designers were required to add something called “Tiger proofing” in an attempt to make the playing field more balanced and even. Eldrick “Tiger” Woods, at an astonishing 19 years old, burst on to the scene at Professional Golf Association events and would change golf forever though exciting and energy filled play, absurd tournament performances, and a presence among all sports unlike anything ever seen before. Tiger Woods began training to become the master golfer he was at a very young age and would experience high levels of success throughout his youth, once turning professional, marketing companies were able to take advantage of the unique opportunity Woods presented, and during his professional years Woods was statistically unlike anything ever seen before. In this paper I will discuss (1) how the different forms of communication propelled young Tiger Woods into the face of golf at an early age, (2) how marketing and

Like Muhammad Ali is to boxing and Michael Jordan is to basketball, Tiger Woods is considered by many to be the greatest golfer of all time. Due to his incredible playing on the course, his young age, and the endorsement deals he signed with major advertising companies, Tiger Woods’ fans place him on the “best of the best” list in professional sports. Society places an enormous amount of responsibilities on its champions or favorites. “ Sure, he is good on the course, but how well does he support society? What does he stand for”, the public says. There is more to Tiger Woods than a good golf swing or how well he can say “ Buy these shoes” in front of the advertisers’ cameras. Even though Tiger

Golf. A sport that was dull and mundane twenty years ago, evolved when Tiger Woods came to the scene. I started golfing during high school and loved it for the single fact, Tiger Woods played it. Growing up I pictured golf as that once boring sport played by old white men lacking a fan base. Just like myself, many people hated the idea of watching golf, so the sport needed a change. Tour earnings were low, scoring was average, and young people did not want to pick up the sport. Tiger Woods came on the tour in 1997 and astronomically changed the view of golf. The “Tiger Effect” on golf is real and more people have been trying to work harder to get to that “Tiger” bench mark. He single handily brought golf to the limelight and made it interesting to watch this godly like figure tear up the greens while becoming an idol to young golfers around the world.

The television ratings increase every time Tiger is on TV. “I remember when Mickelson and Chris DiMarco were duking it out in 2004 [during a playoff], my first thought was how strong the ratings would be. They went down, as opposed to up, in every Masters tournament that Woods has won.” The ratings and popularity of golf have increased since Tiger won the Masters in 1997. Companies such as Nike, American Express, BMW, and Titleist are willing to contribute more and more money every year for each tournament’s purse. The individual golfers also receive exponentially better endorsement deals. Major corporations are willing to spend

In the last twelve months America has had over twenty four million golfers. This does not include how many times multiple people played countless rounds on the same course. It has taken a drop since 2005 when Tiger Woods was at his peak and golf was on the rise. In 2005 there was almost twenty six million golfers playing in the US. Now with the big four in golf with Jordan Spieth, Rory McIlroy, Jason Day, and Rickie Fowler playing golf is on the rise and you are supposed to see a rise in younger players coming out to play. We have not seen anything

Golfers are thought of as spoiled individuals who are treated like kings and queens. In an interview about golfers, a junior golfer Tyler Long asked Gary Long, a long time golfer, whether or not he believed golfers were spoiled and treated like royalty. Gary Long stated “ Most golfers are not spoiled and do not have everything given to them, with the exception of professional golfers of course, but us weekend golfers have worked hard most of our lives and simply want to be involved in social athletics such as golf, to socialize with friends and keep active as we age,so in conclusion I purely disagree with the thought that golfers are spoiled as many are factory workers,who have very little money to spend on extracurricular activities but choose

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

The sample was made up of 49 male and 16 female participants competing in local golf events in the United States (n = 29), United Arabic Emirates (n =12), Italy (n = 9), Germany (n = 6), Scotland (n = 5), Spain (n = 2), Portugal (n = 1) and Sweden (n = 1). Their mean handicap was 2.54 (SD 8.85) with 13 (SD 8.25) years of mean playing experience.

Given the declining interest in golf since its peak in 2003 and the 2008-2010 recession, Altius has been challenged to revisit their strategy and determine ways to recover declining revenues as well as market share lost to lower-priced competitors. Since approximately 60% of Altius revenues come from the sale of golf balls which accounts for 85% of profitability it is important to specifically address declining trends as they relate to golf balls. Based on the market behaviors and the direction of the sport of golf, it has been suggested that Altius enter the value ball segment and begin competing with companies which have been growing their market share. The Elevate golf ball line has the potential to solve the financial and market share problems for Altius. However, there are also looming concerns about the new ball diluting the brands standing in the luxury/elite market.

It doesn’t mean that each player has to be in the greatest shape of their life to compete; physical concentration and coordination are key aspects of a golfer’s game. If you’ve ever played, you can understand that nobody will ever pick up a club at the range and drive the ball over 200 yards on their first try. If they do, well, beginner 's luck. It just doesn’t happen like that. The stroke, or swing, is something that is crafted and perfected with constant practice and can be a very frustrating part of a round. The game is long. Most courses today offer two options to complete a round, 18 holes and 9 holes. During a 9 hole game there is an average par score of 34 to 36 strokes. Now, depending on the distance of each hole from the tee box, there should only be 3, 4, or 5 strokes to get a par score. If it sounds complicated, the mental toughness to play a round without making mistakes is incredible. Professional golfers play 18 holes and are required to score under par if they want the advantage in the field, and the smallest mistakes can be made on a single stroke. Golf is a game of perfection and consistency, much like the values we desire to model in our life. As we know it can never be done, for we all make mistakes, this contributes to the evidence that golf is a tough sport and interest is slipping away with newer generations.

Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment.  Also, the USGA states that there are various factors that result in the declining of golfers such as: