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The Good Life In The 1950's

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For the generation of the 1950s, moving from the cities to the suburbs became the American dream. The Depression was over, and so was the war. It was time for living well. The idea of an egalitarian society gave way to post-war material prosperity and the steady march of young relative affluents, or affluents as described in this context, toward the garden areas outside of the city. There, families could be raised in the fresh air and a fresh new environment of the suburbs. “Easy Living” became the motto ; the ultimate goal, live the new American dream: a house, a car, a dog and the often cited 2.3 children. In those times, “…corporations appeared to provide a blissful answer to postwar life with the marketing of new technologies—television, affordable cars, space travel, fast food—and lifestyles, such as carefully planned suburban communities centered around the nuclear family. The main engines of economic growth during the 1950s were residential construction and spending on consumer goods. The dream of home ownership came within reach of the majority of Americans.
Unlike previous Americans, those in the 1950s lived in a time when consumer values dominated the
American economy and culture. The “good life” was defined in economic terms and the dynamic economy provided more leisure and income. Above …show more content…

It is a celebration in new product marketing and shopping center identity of the new consumerism, a whole new market for consumer goods relative to the more affluent lifestyle. In the Corning film it is clear that the company understands and exploits this by creating products women as the new homemakers extraordinaire are sure to purchase. The women are the new targets for the new hyper-consumerism fed and fueled by industry. In a sense, they are exploited and in their naivety do not seem to mind or understand their

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