The Goodnight Inn's Strategy

Opening a restaurant sounds like a great plan, and you have prior knowledge of how the business run help with success of the restaurant. There are so many factors to keep in mind with a restaurant not only keeping the guest happy to come back again, hiring the right staff is also the key. I think people forgot what it takes to run a successful restaurant so having working general ledger and keeping it up-to-date will help. Thus, allowing owner to review and see how the business is doing at any giving time. Furthermore, using your past experience from previous restaurant worked and learning from their mistakes would help improve your business.

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability.

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

objective and goals. We will using a 4P marketing mix to look at each segment

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

The purpose of this exercise is to provide a framework for you to analyze the marketing environments and opportunities for Company G. These analyses provide the rationale for the decisions you make regarding your marketing strategies.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

Knaus could join a motel chain to remain competitive and attract customers in the area. His options are Days Inn or Holiday Inn.

5. What strategic considerations are involved in moving this brand forward? Make recommendations on suggested positioning, and delivering this positioning through the marketing mix.

The hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. Projections of 2005 fiscal year forecast a fifth consecutive year of a gross loss for the firm. The estimates include an anticipated $422.6 million in company lodging revenues but a net loss of $15.7 million for 2005. As a result, Joseph James, president and CEO of Astor Lodge and Suites, Inc., initiated a challenging goal for executive management to devise a strategy achieving net profits in two years and sustaining positive growth in the future.

Before spending additional resources on marketing the following alternatives should be considered: consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site

the object or situation for which we made this marketing plan is first to meet an academic requirement and the effect of developing expertise in formulating marketing plans, and as a result of this marketing plan will inevitably improve our

All business needs to take action which helps them keep good position on the market. Before taken any action analysis has to be made. Answers and data which were obtained during analysis can help chose strategies, which help achieve objectives.