The Google Case: Aiming for an Evolutionary Advantage

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“Culture is the collective programming of the mind distinguishing the members of one group or category of people from another” (Hofstede) Google is a one of a kind, exceptional, well organized and pioneer organization, which takes place in the history of innovative management model. It is undeniable that Google succeeded due to innumerable specific reasons, one of the most crucial reasons is its strong organizational culture. In principle, it is very important to decode the organizational culture through the artifacts, the symbols and signs which characterize the culture. More specifically, the artifacts are the company’s physical structure, the used language and the verbal symbols, the rituals and the ceremonies in which are involved…show more content…
As we have already seen, Google is a highly successful company with great expectations as it concerns the people that are about to work in its premises. But what employees, what characters and competences does Google need? First of all employees must be passionate, curious, “A” players and creative. As Anurag Acharya, a veteran computer science professor says, he joined the company for one simple reason: “I was looking for a problem that would last me a very long time, 10-15 years”. In other words, he was challenged and empowered, he wanted to make big changes. Moreover, employees must be ambitious, intelligent, innovative, creative, cooperative and strong minded. Something important, is that Google’s success lie around the creation of small autonomous teams. As a consequence, employees must be collaborative and open minded as well, in order to communicate and exchange their perspectives. Google is not an ordinary organization, the hiring process is grueling. Candidates compulsorily have to submit to a series of interviews that often extends over several weeks even months. Prospective computer scientists have to crack some Mensa-level problems on the spot and are evaluated. The prosperous employees are demanded to be the best of the best. Furthermore, Google is highly decentralized, with narrow span of control, democratic, tightly connected and flat. Authority, command and

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