The Government Of Kenya Through The Vision 2030 Blueprint And Other Policy Documents Essay

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

In spite of all advantages mention earlier about ethically and socially responsible business practice, it also has disadvantages, limitation and challenges. The most common and obvious limitation would be the cost that comes together with every investment a business does in order to meet all publicity’s requirements, for instance setting up Ronald McDonald House Charities. Every business has a goal which is at the top of their goal list and it is to be profitable. What is more, it is challenging to maintain the publicity’s and stakeholders’ satisfaction when investing into the society, employees and the environment.

Corporate social responsibility (CSR) is increasingly becoming a fundamental piece of the corporate world. It has been noted that the role of business is shifting and the expectations of the general public towards role of businesses has shifted. This is because some businesses are more powerful than states in terms of financial power and the activities of businesses are now pervasive affecting our lives in many ways. This essay seeks to study the challenges faced by Nike in relation to CSR. It attempts to uncover a response to the inquiry, whether Nike’s CSR is sufficiently exercised? And if it is, whether it is based on an ethical or business case approach?

Many different tribal communities inhabited Kenya, during its pre-colonial period. Today there are about 42 different tribes in Kenya who are all different from each other ("Safari in Africa”). The Agikuyu and the Miji Kenda were farmers, the Maasai and the Samburu lived off of livestock, and the majority like the Luo and the Abagusii practiced a mixture of crop cultivation and pastoral work. Subsistence production was the norm and manual labor came from the family. Classes were mostly non-existent and poverty was not much of an issue either as reciprocity was largely practiced. Relations between other tribal communities were for the most part were good as they traded, married with each other, and had limited and sporadic conflicts

This recent reality, combined with globalization, is forcing companies to forge new kinds of relationships with buyers and countries. The financial valuation of companies are taking ever greater account of intangible elements, such as brands, patents and the company’s general image, with companies being bound to take account of these things in an effort to satisfy their shareholders. Environmental protection has become a highly motivating factor, and companies are being pressed to identify stakeholders with whom to team up. With brand value and reputation increasingly being seen as one of a company’s most valuable assets, CSR is now seen as building loyalty and trust amongst shareholders, employees and customers ( Tssa, (n.d.)).

Executives in many prominent companies must constantly be aware of consumer sentiments in regards to business practices. As such, executives have a very compelling social obligation for safety and compliance. This is particularly important in industries that can cause systemic damage to both the society and the environment. Oil companies are no different in this regard. A drilling mistake can have catastrophic consequences for all stakeholders involved, as evidenced by the case. Ultimately, executives should put ethical and social considerations first as it will directly influence profits. By doing what is best for the customer, the business will eventually profit. Many of the socially responsible initiatives started by company's are really an effort to increase sales. It is proven that promotions that focus of socially responsible initiatives sell more than regular price promotions. Executives should therefore be aware of cause marketing and its implications on the bottom line. Recent research has indicated that consumers are extremely value conscious and are eager to patronize businesses that share their own values and ethics (Menon, 2012). In short, consumers are swayed by causes that they care about. They appreciate the

Corporate Social Responsibility, a theory that has evolved since the 1990s, seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so, and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers, the world's leading diamond producer.

This is particularly important for a company like Nike, which is facing significant pressures from consumers and stakeholders to show high levels of corporate responsibility, whilst also under significant market pressure to be cost competitive and to ensure that it can still compete in difficult economic conditions. It is expected that the mainstream CSR and business ethics theories will not be directly applicable to Nike due to its specific and high profile market position, and if this is the case then the research will make a significant contribution to the literature in this area.

Social responsibility suggests that a business is obligated to perform in such a way that benefits society, as a whole, in order to accomplish their civic duty. Social responsibility is crucial to a business’ success as it affects the way consumers view a company. It is important because it proves that the company cares for social issues that are not directly related to their ability to make profit. By associating your business with issues that affect the public, and not sales, your company will appear to be more admirable. Businesses strive to obtain a positive image and by practicing activities that benefit society they’ll reach success. However, where do businesses stand today with respect to the criteria for evaluating social responsibility? The fashion industry is a massive industry containing numerous businesses. Some businesses believe in social responsibility and value the idea of aiding their consumers. Nevertheless, there are still businesses who overlook social responsibility and don’t believe in the practice of giving back to society. These businesses are required to repay their consumers through respecting the environment, their workers and customers.

New Balance is a large company specialized in manufacturing footwear products at a global level. The case study reveals that New Balance is currently committed to formulating an integrated Cooperate Social Responsibility (CSR), which will enable it to place itself in a good position in a highly competitive market (Veleva, 2010). In 2009, the company was still struggling to build a CSR, which would create a reputable name for its products in the global market. However, as Veleva (2010) illustrates, the firm faced various challenges such as lack of a CSR department, which would foresee the implementation of an integrated CSR. This calls for the analysis of the various

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

At the moment, social responsibility appears to gain a higher importance, enabling “businesses to gain legitimacy among their constituents” (Maignan and Ferrell 2004, p.4). From a marketing perspective,

Corporate social responsibility is a crucial part of Swisscom’s culture. Achieving the sustainable growth need to create value from sustainable initiatives, involving more clients and latent costomers in to the same topic of creating a modern, forward-looking Switzerland.

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

The environmental crisis is the biggest crisis of our time, climate change, scarcity of fresh water and bio diversity loss are just a few of the problems caused by the environmental crisis. National and international organizations try combat the dire effects of the environmental crisis like The Green Belt Movement in Kenya and The United Nations framework on Environmental Change, they create initiatives like sustainable development but they have not succeeded. My essay will introduce my interpretation of the environmental crisis, then follow with the relationship between poverty and affluence discussed by scholars Deborah Sik in, Environment and Development and Maggie Black in, Enter “Sustainability” and propose, Deborah Sik’s insights on property rights and participatory approaches offer the best explanation for the environmental crisis but Maggie Black’s Resource Based Management for small communities gives better long lasting solutions for the environmental crisis.