Importance of research 1.3. Research Problem 1.4. Goals 1.5. Research Issue 1.6. Research Structure 2. LITERATURE REVIEW 2.1. E-commerce as a strategy 2.1.1 Definition 2.2.2 Impact on marketing & sales 2.2.3 Opportunities & benefits 2.3.4. Problems & barriers 2.2. Tools of e-commerce 2.2.1. E-marketing 2.2.2. Social Media Marketing 2.2.3. Advertisement in the web 2.3. E-commerce Adoption 2.3.1. Factors for successful adoption 2.3.2. Process of adoption 2.3.3. Consumer behavior online 3. METHODOLOGY
Pros and Cons of E-Commerce “The web is the ultimate customer empowering environment. He or She who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away.” Jacob Nielsen, Designing Web Usability. There are many Pros and Cons when it comes to e- commerce. The use of the internet e commerce has grown drastically in recent years. E commerce is the buying and selling of goods and services on the internet. Even
and 7 days a week. The implementation of e-commerce eliminate these adverse conditions and promotes SMEs to extend wider markets without expanding their physical presence (Quaddus & Hofmeyer, 2007). E-commerce has a strong appeal to SMEs because it is able to make geographic locations, distances and time
E-Commerce E-Commerce is a shortened word which means Electronic-Commerce. Vladimir Zwass (2001) defines E-Commerce as the process of carrying out business transactions by the use of telecommunication networks. It involves sharing business information and maintaining business relationships. E- Commerce started as early as 1948 during the Berlin airlift in the form of electronic transmissions (Seideman, 1996). E-Commerce later developed into electronic data interchange (EDI) and in the 1960s, industries
of essay: E-commerce refers to the buying and selling of products and services by businesses and consumers over an electronic medium like the Internet. One of the advantages of e-commerce is that it allows businesses to promote and sell their products and services online, enabling them to reach both the local and international market conveniently. Some, on the other hand, argue that it still lacks the personal touch which is vital in business development. In your opinion, will e-commerce replace the
transactions requires a great deal more than a non-commercial site. The firm has implemented an ERP system which may provide some technical support for the website. The details of the ERP system are unknown at this time; however, the goal of implementing the system was to optimize the supply chain from production to distribution, which will be a significant opportunity for the E-Commerce project. Another important consideration is incorporating the ERP system into the E-Commerce transactions so that
of E-commerce, information related to in-house and outsourcing business strategies that would be helpful in this competitive environment of travel industry and suggestions to be either fast followers or first leading that might appear in online business, for TARDIS travel and also some recommendation for this online business initiative. • REAL WORLD EXAMPLE OF EACH OF THE MAJOR TYPES OF E-COMMERCE B2b e-commerce: Business to business (b2b) e-commerce is the largest and most known E-commerce form
the e-commerce companies interact , attract and retain customers. This essay focuses on how Search Engine Optimization and Search Engine Marketing helps to attract new customers for a company. The essay also includes how Social Media and Smartphones effect an e-commerce organizations. According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce
companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires great advances in efficiency, and international expansion can, in some cases, aid in “future proofing” the company. Naturally, when there are great gains to be had, there are great risks. A lack of understanding in cultural protocol is a commonly
Introduction E-commerce has been considered to be a primary element to change the global economy and the method which business is conducted. (Shin, 2001) It impels enterprises to search for new sources and new measures to expand the markets for growing profits. With its flexibility to the changing trends, E-commerce allows business to have instant response to this continuous change. Marks and Spenser, a retailer with 130-year history, had once been seen as a national institution in Great Britain.