The Great Ormond Street Hospital Charity And Promotional Campaign

This is one of RBC’s most recent campaigns to date which has been featured at TIFF events (Figure 3) and is still relevant on multiple social media and advertising channels. The premise of the campaign was to “better understand its customers needs and goals; what they’d like to make happen “someday”... whether it’s big or small,” according to an RBC executive (Martin, 2014). The campaign consisted of customer-submitted videos that showed their “someday,” offering multiple cash prizes for the best video. The design of the campaign is meant to engage the user through emotional appeals with the storytellings of people's goals and dreams, almost trying to establish a bond with the brand with this use of appeal (Clow & Baack, 2015). The campaign proved to be successful with thousands of entries submitted. The sheer technical aspect of user-submitted videos makes it an inexpensive campaign to outreach to customers, with the experiences of these people resonating with other people or new potential customers. While this campaign appeared to be one of the strongest in my opinion (in a general sense), I found that it was potentially too broad of a campaign, lacking the specificity or aim towards

In my community many people do not understand the struggles of kids with serious illnesses and the financial and mental toll it has in the parents. To have more understanding of the problem I encourage people to volunteer at hospitals to gain more knowledge about the problem.

Jude’s Hospital is to advance cures of pediatric cancer and other catastrophic diseases. With this being said, I feel they should express their success rates more often. Increasing survival rate from 20 to 80% is such a significant statistic that could sway an audience’s opinion. Sharing the statistics and the fact that the families treated never receive a bill play a major role. People love to feel like they are making a difference, by expressing that your donation will help a family overcome cancer or other diseases will accomplish that. A campaign stating how much they have accomplished already, and expressing how they need the audience’s help to continue to increase their survival rate would be

For the charity assignment, my group and I decided that we wanted our charity to be focused on children because we individually had a love for children in need. We chose to represent Bryan’s House, which is a nonprofit organization located in North Texas. The mission statement for Bryan’s House states, “To serve children with medical or developmental needs and their families by providing specialized care.” Bryan’s House was initially developed after Lydia Allen discovered that she had received a tainted HIV blood transfusion during delivery, which ultimately claimed her life as well as the lives of her two sons Mathew, and Bryan. The organization was primarily focused on caring for children and families that have been affected with HIV, but now it is expanding their services for children and families infected with any disease. They provide medical services as well as emotional support. Bryan’s House has become very active in the DFW area because of its affiliation with ChildCareGroup and Wisdoms Hope.

With multiple funding and aiding organizations, Toys for Tots is able to get its job done every single year. Organizations like the Department of Health and Human Services aid the foundation in raising awareness (Toys). With allies such as these; the foundation has a far reach to accomplish its goal of good will. Fundraising groups like SaveWealth aid the foundation by raising money so the foundation has more resources to accomplish its tasks. With more resources, more kids have a smile on their face for the holidays. It’s not only big companies that are involved though; the little guy makes a huge difference as well.

In our marketing plan we wanted to makes sure we included a SWOT analysis, the SWOT analysis was used to evaluate our Strengths, weaknesses, opportunities, and threats of our marketing plan. The main objective of our project was to increase attendance at women's basketball games by 10% as apposed to last season. The way we chose to do this is by having theme nights for the different games as an effort to encourage more attendees to come and support a good cause as well as increase the attendance of the basketballs games. The first theme night that we have picked to do is spreading awareness of Pancreatic Cancer. We hope to get the not just the students at Fresno State but also members of the community who are effected or know somebody that

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

For this control assessment, I was asked to create a plan that will effectively raise the awareness and bring attention of the local communities to the various charities in my local area, which is London. For this particular task I will assess and evaluate the various products I have generated digitally and my performance as a test buddy and a candidate.

I have chosen the non-profit organization Mercy Corps web site (MercyCorps, 2016) to evaluate what I perceive. As you open the site, the home page has a PowerPoint video of children, families and facts on the corner of the slide. Top stories are to the right as you scroll the page. These stories include, what is happening in Nepal, Kenya, Syria and other countries. To the left is a small area for newsletter sign up. We have a list of social media to follow on, with a tap of a symbol. As you scroll close to the bottom of the page, information is presented: about us, information for, get involved, and ways to give. The slogan” Saving and improving lives in the world’s toughest places” with the Mercy Corps logo is placed near to the bottom of

Everyone’s heard of the Shriners. Old men in silly hats who drive miniature cars in parades. While they have a fun, non-threatening public appearance, they lack knowledge of just how much they do. Everyone knows them, few know just what it is they do. They operate a group of hospitals that are entirely free for the children and families who need them. Not only will they get your child transferred to their care, but they put up the family for the duration as well. The Shriners desperately need a campaign showing their work to the general public.

The ad has allowed the consumer to take action by telling them to donate to the Starlight Children’s Foundation. The Starlight Foundation ad has many acts for the consumer to take, one of them being one that lets the reader know that there is a limit, saying that they should purchase immediately before missing the deadline, “It’s tax time! Donate by June 30”. “Donate today to help keep our Starlight Express Room doors open for 365 days a year, so we’re there for kids like Jasmine and Taylor.” The ad has even told the reader more about the donations such as the price, “Donations of $2 or more are tax deductible”. These examples of the ad have told the readers to make a purchase towards their Foundation for the children in order to help sick

Advertisements are potential enticements intended to persuade and inform consumers of the latest trends available for purchase. With products and services being widely advertised digitally, visually, in print or on radio, all employ similar yet diverse marketing strategies which makes them successful in their purpose. Located in Nourish magazine Aqui-Live’s promotion attempts to convince its target audience to invest in a healthy beverage while Barossa Valley Estate Cabernet Sauvignon 2014’s advertisements, featured in The Weekend Australia magazine, has its potential clients believe that this wine is essential in the lives of women who enjoy a tasteful red.

The heartfelt donation has helped the mother find the bright side after watching her own baby go through a terrifying situation:

Because Lifeline Medical is a smaller business, it is important for the company to reach the business customers in their local area. To increase community awareness, the company should invest in local event sponsorship within the tri-city area. A survey with major marketing executives indicated that event sponsorship offers the highest return on investment (ROI), winning over advertising, direct marketing and Internet marketing. Although the costs of event sponsorship can be high, the exposure exceeds the cost (Sneath, Finney & Close, 2005). Through event sponsorship, Lifeline Medical will increase community awareness and promote positive opinions about the company. Supporting the suggestion, a research performed to measure the effects of event

As the advert shows both poverty close to home and poverty in other parts of the world they are attracting the attention of both types of people meaning a larger proportion of the population will donate to the charity.