The Great Success of Starbucks

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

In 1982 Howard Schultz joined the company as the Director of Marketing and Retail Operations. He tried to convince the coffee shop partners to expand the business by

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Several key success factors exist for Starbucks, a leader in the coffee industry. They include

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Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment. In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish

Ten years later, current CEO and chairman of Starbucks, Howard Schultz was so impressed by his first taste of coffee, he urged Baldwin to hire him. As Director of Retail Operations, he believed the company should expand to selling drinks along with the beans and machines. Unable to convince the owners, Schultz decided to create his own coffee bar in Seattle. In 1986, the owners of Starbucks sold the company to Schultz and his

Now a days, I like to think that Starbucks is one of the most recognized specialty coffee brands in the world. With numerous locations in over 62 countries, (Starbucks Annual Report, 2013) most of them located in shopping centers and airports, it makes it difficult to drive a few miles without coming across one of their many locations. Starbucks is not only a premier roaster, marketer and retailer of specialty coffees, they also have many other brands within their portfolio: Teavana, Tazo, Seattle’s Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo (Starbucks Annual Report, 2013). Starbucks, as you can see is not just coffee, they offer quality food items, coffee accessories and teas. They also sell whole bean and ground coffees, premium Tazo-branded single serve products, and other branded products sold worldwide through grocery stores, warehouse clubs, convenience stores and specialty retailers (Starbucks: About Us, n.d.).

Starbucks Company majors in the purchase, roasting and supply of high quality, diversified coffee products and earns the admiration of many coffee lovers in the world. In their chain of coffeehouses, the diversified product line has greatly intensified demand among the rich in the society. Coffee lovers always insist on Starbucks coffee since they cherish their quality products coupled with genuine service that constitutes of superbly brewed cup of expertly roasted and rich coffee. The company supplements the coffee offered with other niceties that accompany the coffeehouse experience.

Jerry Baldwin, Zev Siegl and Gordon Bowker founded starbucks in 1971 and opened its first store at Seattle’s Pike Place Market. They were inspired to sell high quality coffee beans and coffee roasting equipment from a man who taught them how to roast coffee beans. However in 1987, the original owners sold the coffee chain to a former employee named Howard Schultz. He quickly rebranded his II Giornale coffee outlets as Starbucks and within the same year, Starbucks opened its first stores outside of Seattle and it quickly expanded from there. In 1992, Starbucks had 104 outlets with a revenue of USD$ 73.5 million up from USD$ 1.3 million in 1987 and as of today, Starbucks total asset value is USD$ 11.5 billion (2013).

It seemed to me that Starbucks had become a craze overnight. All of a sudden, everywhere I turned someone was carrying a cup embellished with the famed green siren. The first Starbucks opened in Seattle, Washington in 1971 as a small store that served mostly coffee and tea. In the year 2000, the company had grown to more than 3,000 cafés. By 2014, the company had more than 20,000 stores open within 67 countries worldwide. In the United States, not only can you buy Starbucks products from local store or gas stations, but in some places, there are Starbucks cafes as close as across the street from one another. It is impossible to ignore the extraordinary success of the Starbucks Coffee Company. It has become a part of modern pop culture with frequent references in television, movies, and especially in social media. Although there is a strong stereotypical image of what an average Starbucks customer looks and behaves like, the community of people who visit the café is very diverse.

Everyday that we go shopping we want to buy our daily coffee and think where would the best place to be to to buy our favorite coffee products.Starbucks is a major coffee company that we have in America as well as being expanded around the world. By using the SWOT analysis we noticed how Starbucks is falling apart and what can be used to make the company the way that it is set up. In businesses we choose to buy a product based on the convenience of the place and the quality of it.

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks Corporation, an American company founded in 1971 in Seattle, WA, is a leading roaster, vendor and trader of specialty coffee universally. It has about 182,000 employees across 19,767 company functioned & qualified stores in 62 nations. Their produce mix contains baked and handcrafted high quality/premium assessed coffees, tea, a variable fresh food stuffs and extra beverages. They also retail a variety of coffee and tea harvests and licenses their trademarks through other channels such as approved supplies, grocery and national food flair accounts. 1 Starbucks also markets its products mix with

In 1981, Howard Schultz, the chairman, president and chief executive officer of Starbucks, walked into a Starbucks store for the first time. Highly impressed of the great coffee and the company’s concept, he joined Starbucks a year later. In 1983 he traveled to Italy, where he became fascinated with the coffee culture in